post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Artificial Intelligence (AI) & Machine Learning (ML)

Microsoft lays off 3% of workforce while renogiating partnership with OpenAI

Podcast

How to build the right product culture during transformation – Joca Torres (Product Consultant)

B2B product management

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Context, intent, change, purpose, constraints – a model for communicating requirements

5 difficult conversations and how to have them

DoorDash eats Deliveroo while OpenAI makes its biggest buy: This week’s news roundup

Why great product managers think like therapists

Tools and techniques to scale product teams – Charlotte King (Lead Product Manager, eBay)

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>What does a good strategy look like, and how exactly do you build it? In this <a href="https://www.mindtheproduct.com/mtpcon/digital/americas/" target="_blank" rel="noopener">#mtpcon Digital Americas</a> talk, Nacho Bassino, author of <a href="https://leanexperimentation.com/announcing-product-direction/" target="_blank" rel="noopener">Product Direction</a> and Director of Product at Xing, deep-dives into a practical approach to creating your product strategy using a real-life case study.</p>
<p>Many times we talk about strategy, why it’s important, and all the things around the theory of strategy. But Nacho provides some practical tips on strategy, including how a good strategy helps, how to build it, and its components.</p>
<p>Watch the video to see his session in full, or read on for the highlights:</p>
<h2>Why you need a good strategy</h2>
<p>Product managers already know when they need to look at product strategy &#8211; execution disconnects from vision, and there are problems with alignment and focus. The most important thing, however, is a method for producing a strategy.</p>
<p>As Nacho explains, this model can be different depending on the company. The components can be adapted to your context and environment.</p>
<p>Strategy is important because most product teams have good discovery and delivery processes but lack direction and a way to define the right problems and goals to go to the next stage. Says Nacho: “Strategy is getting from the vision to choosing the right space and the right problems and goals, to going through the discovery and delivery phases.”</p>
<h2>Steps of a product strategy</h2>
<p>Creating a product strategy has four parts:</p>
<ul>
<li>Insights</li>
<li>Select the most promising insights</li>
<li>Goals and observations</li>
<li>Synthesizing to share with others</li>
</ul>
<p>Gathering information and communication are also critical, but they are not steps. They are important parts of the puzzle and are already expected of most product teams.</p>
<p>Nacho uses an example from a grocery delivery service. The service wanted to differentiate from restaurant delivery. It was already in a handful of cities and wanted to maximize its current market penetration.</p>
<h3>Gathering information</h3>
<p>Despite gathering information not being part of the steps, Nacho says that most product managers focus on results but have a multidimensional view for strategy and making everyday decisions.</p>
<h3>Insights</h3>
<p>Insights are learnings. They focus on the identification of a problem, a tendency, or an opportunity that can radically change the game. An insightless strategy is simply following a hunch.</p>
<p>Some of the types of insights include business model change, consumer behavior, automation and repositioning, and product behavior. Tools to discover insights include an <a href="https://www.mindtheproduct.com/tag/opportunity-solution-tree/" target="_blank" rel="noopener">opportunity solution tree</a>, which helps you get from desired outcomes to opportunities you can pursue.</p>
<h3>Select</h3>
<p>Finding the most critical insights and opportunities is not about trying to understand ROI or prioritize. Instead, try to find focus and positioning. Use your intuition to find which opportunities are most critical. Nacho explains how product managers can use the ‘strengthen the core’ tool for the selection process. To do this, start by putting the value proposition in the center and around it place crucial insights that you’re considering, then ask two questions. The first, ‘how does my core value proposition help this new opportunity be successful?’ and the second, ‘what opportunities strengthen our value and differentiation?’</p>
<h3>Goals and assumptions</h3>
<p>The next step is to come up with goals and assumptions for selecting the insights. Create one-year goals and specify your key assumptions. Note a strategic hypothesis that helps to identify the riskiest insights and reveal which ones make the most sense to pursue.</p>
<h3>Synthesis</h3>
<p>Finally, it would help if you had a good artifact that’s easy for people to remember to synthesize information. While an in-depth strategy document may work for some meetings, a simple one-pager is much better for everyday use.</p>
<p>Nacho finishes with a few key takeaways.</p>
<p><span style="font-weight: bold;">No more excuses</span>: Everyone should have a strategy. It is not only for the enlightened.</p>
<p><span style="font-weight: bold;">Be practical</span>: While theory is awesome. There is a practical way to build it.</p>
<p><span style="font-weight: bold;">Hard work?</span> Yes, but the benefits are totally worth the effort.</p>
<h2>Enjoy more ProductTank content</h2>
<p><a href="https://www.mindtheproduct.com/producttank-about/content/">ProductTanks</a> are informal meetups, created by Mind the Product, to bring local product people together and to enable speakers to share amazing product insights. Today we have ProductTanks in more than 200 cities across the globe and there’s probably one near you.</p>
<p><a href="https://www.mindtheproduct.com/producttank-about/">Learn more about ProductTank</a> – find your local meetup, explore more ProductTank content, see the latest ProductTank news, and discover ways to get involved!</p>


core/freeform

Product Management

How Booking.com tackled a data quality crisis: Nimit Bhardwaj (Data Product Manager) – Product Unplugged

How you can drive business impact as a product manager by Matt LeMay at #mtpcon London 2025

How Atlassian transformed user frustration into product love

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

How to thrive as an AI product manager: Aman Khan at #mtpcon London 2025 (Director of Product, Arize AI)

The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

Inside Amex’s mobile app redesign – Jose Quesada at #mtpcon London 2025 (VP Product, Amex)

How to structure your product org- Trisha Price (CPO, Pendo)

How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)

Black History Month: Our favourite lessons from from Black Product Leaders at #mtpcon

Anatomy of a real product strategy by Nacho Bassino

ProductTank Pune

ProductTank Hyderabad

ProductTank Valencia

ProductTank Auckland

ProductTank Helsinki

ProductTank Barcelona

ProductTank Lomé

ProductTank Wellington

ProductTank San Diego

ProductTank Canberra

ProductTank Perth

ProductTank Hong Kong

ProductTank Bangkok

ProductTank Doha

ProductTank Tel Aviv-Yafo

ProductTank Baku

ProductTank Reston

ProductTank Raleigh

ProductTank Charlotte

ProductTank Washington

ProductTank Richmond

ProductTank Cluj-Napoca

ProductTank Zagreb

ProductTank Amsterdam

ProductTank Edinburgh

ProductTank Paris

ProductTank Hamburg

ProductTank München

ProductTank Manchester

ProductTank Bristol

ProductTank Oxford

ProductTank Madrid

ProductTank Des Moines

ProductTank Dallas

ProductTank Portland

ProductTank Curitiba

ProductTank Chicago

ProductTank Austin

ProductTank Philadelphia

ProductTank Montevideo

ProductTank São Paulo

ProductTank Los Angeles

ProductTank Gdansk

ProductTank Stuttgart

ProductTank Pittsburgh

ProductTank Bangalore

ProductTank Chennai

ProductTank Mumbai

ProductTank Fribourg

ProductTank Norwich

ProductTank Zürich

ProductTank Newcastle Upon Tyne

ProductTank Jacksonville

ProductTank Florianópolis

ProductTank Tallinn

ProductTank Denver

ProductTank San Francisco

ProductTank Sheffield

ProductTank Tokyo

ProductTank Valletta

ProductTank Bologna

ProductTank Vancouver

ProductTank Milano

ProductTank Columbus

ProductTank Belfast

ProductTank Montréal

ProductTank Seattle

ProductTank Lausanne

Product Management Foundations BST

Product Management Foundations ET

ProductTank Reading

ProductTank Bielefeld

Communication & Alignment BST

Communication & Alignment ET

ProductTank Frankfurt

ProductTank Bonn