post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Career

Practical guide to move from IC to manager in product management

Artificial intelligence (AI)

How to build AI products that users trust: 3 core focus areas to stay user-centric

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Mistakes, learnings, and a product person’s relentless journey into leadership

Everything wrong with the product management job market. And how to fix it

My key lessons from creating digital product for the MENA region 

Currently I'm the Product Management Lead at Comic Relief and am pretty proud of what we've accomplished in the digital team over the past couple of years. I'm a co-organiser at ProductTank London  - though admittedly I thought that meant I'd be stacking chairs - and have really loved being a part of the thriving product community. Ask me about sports, beers and curating at ProductTank London.

Product Lead

Caroline Rennie

<p><a href="https://www.linkedin.com/in/ana-jakimovska-5796371/" target="_blank" rel="noopener">Ana Jakimovska</a> has carved out a career in media, working at just about every leading broadcaster in the UK. In this ProductTank London talk she focuses on the importance of knowing your industry and keeping an eye on the wider competition when starting from scratch.</p>
<p>The broadcast industry has been hugely disrupted with the rise of Netflix, YouTube and others who are creating incredibly usable products. As such, new product development within the traditional broadcasters has to be mindful to bring high quality, usable, and resilient products to market ahead of the competition.</p>
<p>Ana delves into two case studies from her time at the BBC and Sky, demonstrating the challenges and opportunities she’s worked on in the broadcast industry.</p>
<h3>BBC Case Study</h3>
<h5>Complexities of Starting From Scratch in an Established Brand</h5>
<p>BBC Store was launched by BBC Worldwide and is the second biggest digital product launched by the BBC after the iPlayer. Its purpose was to create a new revenue streams in the digital content space.</p>
<p>Strengths of the product proposition:</p>
<ul>
<li>Unique content curated by the BBC</li>
<li>User response to the proposition</li>
</ul>
<p>Problems of the product proposition:</p>
<ul>
<li>High priority of the brand’s reputation meant early release to market was seen as a risk</li>
<li>Competitor products (like iTunes/Netflix) meant user expectations of functionality would be high</li>
<li>Explaining the proposition to users when they’re used to the iPlayer being free</li>
</ul>
<p>Based on the above, the team put together a set of digital principles for the BBC Store and identified the basic components which were required for their MVP.</p>
<h3>Sky Case Study</h3>
<h5>Changing Face of News Consumption</h5>
<p>Innovation was the name of the game in this case study. Broadcasters face three main challenges regarding the news: TV news consumption is in decline; mobile as a platform is now more powerful than TV; millennials are the first generation to consume news on digital platforms more than on TV.</p>
<p>On top of this, at Sky, traditional newsroom processes dictated its news gathering and curation, it was all optimised for TV. Digital assets and content were put online as an afterthought. To improve this, the team worked on innovating the news at Sky.</p>
<p>From hackdays and workshops, the team came up with product concepts which were designed to stretch the limits of Sky’s comfort zone.  These included a prototype to democratise the newsroom so that users could say what they were interested in (hated by journalists and users alike!) and a Mario-style game to engage millennials.</p>
<p>In summary, says Ana, the key considerations for new product development should be:</p>
<ul>
<li>Clear goals and measurement</li>
<li>Clear understanding of the context</li>
<li>Prioritisation of workload / areas to focus on</li>
</ul>

core/freeform

Reduce risk, fail faster: Experimenting across the product development lifecycle

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

Why does my product suck? by Jen Dante

Driving customer adoption and retention as a product manager by Karen Adie

Mastering the art of the big bet by Alice Newton Rex

The magic of thinking big by Lenny Rachitsky

Making magic with balanced teams by Becki Hyde

Tools for agile product teams by Gavan Moule

Building Products for Bharat by Arpit Maheshwari and Smriti Pant

How to Build new Products in Digital Media by Ana Jakimovska

ProductTank Tokyo

ProductTank Düsseldorf

ProductTank Braunschweig

ProductTank Edinburgh

ProductTank Pittsburgh

ProductTank Austin

ProductTank Dubai

ProductTank Vienna

ProductTank Bristol

ProductTank Washington

ProductTank Bucharest

ProductTank Valencia

ProductTank Richmond

ProductTank Atlanta

ProductTank Bogotá

ProductTank Brno

ProductTank Paris

ProductTank Genève

ProductTank Columbus

ProductTank Orlando

ProductTank Baku

ProductTank Cluj-Napoca

ProductTank Rotterdam

ProductTank Montréal

ProductTank Waterloo

ProductTank Bangkok

ProductTank San Diego

ProductTank Hyderabad

ProductTank Hong Kong

ProductTank Thanh Pho Ho Chi Minh

ProductTank Charlotte

ProductTank Cardiff

ProductTank Exeter

ProductTank Norwich

ProductTank Manchester