Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Building Product Teams

Common transformation pitfalls by Marty Cagan

Tobias Freudenreich is a seasoned product leader with over 20 years of experience in the digital industry. Today, as an independent product leadership coach and consultant, he helps product people and their organizations to continuously grow and to develop successful products. Alongside his work, he is also co-organiser of ProductTank Hamburg, co-moderator of the Product at Heart conference and host of the German podcast series Produktmenschen.

Tobias is located in Hamburg, Germany.

Tobias Freudenreich

#mtp engage hamburg

Using principles to make better decisions faster by Martin Eriksson

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

#mtpcon

How to build for creators by Peter Yang

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

How to navigate tricky work relationships

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Organizing around complex products at the intersection of physical and digital by Matthew Cornford

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Black History Month: Our favourite lessons from from Black Product Leaders at #mtpcon

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Mark Bailes is a Director of Technical Product Management, Assessments at VNS Health with 6 years of experience in the Healthcare Industry. He is passionate about creating value that drives outcomes for End Users and Customers, and using data to drive a Product Mindset within the organisation.

Mark Bailes

business strategies

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Apple

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Dave is the founder of RightToLeft and the creator of the Product VCP. He is on a mission to help people become outcome leaders and support them to lead world-class product management teams. He is trusted by leaders from scale-ups and large companies such as Adobe, GitLab, Synk, Evotix, MentionMe, Contentful, BT, Rotageek and many more. In CPO roles he has supported multiple successful company exits, working with VC-backed and PE-backed companies.

Dave Martin

business goals

The truth hurts, but in many companies, product management is broken

Tirtha Chavan is an accomplished customer-centric strategy and business transformation leader in the Software as a Service (SaaS) industry, boasting over a decade of expertise in unlocking value for millions of global customers, driving long-term strategic growth, and maximizing profitability for Fortune 500 organizations.

Tirtha Chavan

Navigating success: How to build a bulletproof business case

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SUNDAY REWIND: The 3 stages of product development at a high growth tech company by Cameron Adams

Yana is a product owner with 10+ years of experience in developing and growing products. Now she is a CPO in the ed-tech company Netology.
"Netology" is an educational online platform launched in 2011 with revenue in 2022 exceeding 21 million dollars. "Netology" specializes in the training and additional education of professionals in internet marketing, business and management, design and UX, programming, analytics and data science, business education, as well as creative professions and higher education.

Yana Arsyutina

A case study: How to develop product and business strategies

Beckett is a globally-minded product manager with experience in turning intricate problems into meaningful software solutions. Born and raised across Minnesota, Shanghai, and Brussels, he holds a unique international perspective that he applies to his work. Beckett is currently working with UserTesting (formerly UserZoom), employing his skills to build a platform that simplifies user research for product managers, UI/UX designers, and UX researchers. In addition to his work, he gives back to the community by teaching software product management at his alma mater, Santa Clara University, championing mentorship and life-long learning.

Beckett Johnson

Artificial intelligence (AI)

How AI-generated software could turn your competitive moat into a puddle

Kirsten is the Chief Product Officer at Prospection and holds board roles with PaperCut and The Executive Connection (TEC). She also conducts product leadership training for Brainmates and coaches founders through their product journey. With a reputation as a transformational and strategic leader, she has over 25 years experience working in the tech industry across the disciplines of product management, user experience and product development. Kirsten has worked with globally recognised brands including Oracle and MYOB. She was part of the executive leadership team at Aconex, the world’s largest online SaaS platform for construction and engineering, which became an Australian success story when it was acquired by Oracle in 2018

Business Strategy

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