Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

Data

Strategies for developing data products with Sisense

#mtpcon

Product analytics vs embedded analytics – why you need both with Insightssoftware

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Why product managers should not be data-driven by Jens-Fabian Goetzmann

Placing product bets on your roadmap by Indicative

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Analytics

When A/B Tests Aren’t Enough, By Scott Castle

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News in brief: OpenAI’s new $40B deal while Gemini 2.5 debuts

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Sunday Rewind: Scaling at full speed by Tanja Lau

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Three unconventional ways to be a better product manager 

What product leaders can learn from mergers and acquisitions – Vincent Jong (CPO, Dealfront)

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Breaking into product management: A practical guide for aspiring product professionals

The best resources for product managers in 2025

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Analytics

SUNDAY REWIND: Product metrics for noobs by Jeff Patton

Manoj Suryadevara is an experienced Product leader with an unwavering focus on harnessing the power of data to drive innovation and deliver exceptional results. With a career spanning over a decade in the tech industry, Manoj has become a leading authority in translating complex data into actionable insights that inform product development strategies.

Throughout his career, Manoj has championed data-driven decision-making, transforming his role into that of a data whisperer, able to extract meaningful narratives from raw numbers. His journey began as a product owner, where he honed her skills as a Product Analyst, diving deep
into user behavior patterns and market trends to inform product roadmaps. Manoj’s ability to spot opportunities and challenges through data analysis quickly garnered attention.

Manoj Suryadevara

How data analytics can plan a pivotal role in your product strategy

Ishita is a Product and Data Science enthusiast. She believes in the amalgamation of using data-driven strategy for creating product roadmap for enhanced customer experience. She has experience of working as a Product Owner at Arth, with a successful delivery of MVP with scrum methodology.

Ishita Choudhary

The power of data: How recommendation engines are driving business growth

Kpis

Quick read: Best practices for picking product metrics

Are you tracking the right product metrics?

Introducing the Product Analytics Certification Course by Pendo and Mind the Product

Sam Bowman is a writer who enjoys getting to utilize the internet for community connections across the country. His specialities in writing reflect environmental initiative pieces, social media marketing and often social activism as it relates to the two. In his spare time, he likes running, reading, and combining the two in a run to his local bookstore.

Sam Bowman

How behavior analytics can help with your product path

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The Product Experience

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