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Product Roadmap

A product roadmap is a strategic communication tool. Its purpose is to show your team and other stakeholders what your product vision is and how it breaks down into product strategy and the product development initiatives needed to achieve that strategy. A product roadmap is not a Gantt chart, and it's not a device for showing off every last detailed feature in your development plan - instead, a product roadmap should focus on high-level themes aligned around customer outcomes.

Topic videos

Why most product roadmaps fail: Phil Hornby (Product Leadership Coach) – ProductTank Porto

Why most product roadmaps fail: Phil Hornby (Product Leadership Coach) – ProductTank Porto

Product Leadership coach Phil Hornby delivered a compelling talk at ProductTank Porto, provocatively titled “Your Roadmap Sucks.” Phil challenged conventional product practices by dissecting the common pitfalls in product roadmaps. Watch the video in full, or read on for a quick recap.  Why most roadmaps fail Phil wasted no time in asserting that almost every

30:38

Placing product bets on your roadmap by Indicative

50:48

Perfecting product roadmaps with Janna Bastow

Why roadmaps don’t matter (that much) by Stephen Culligan

38:31

Lessons learned in building product roadmaps by Jen Taylor

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