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Natalia is a Product Owner at Zeal Capital Market (now YCH Blue Digital Limited) with a strong background in product and project management. She has a proven track record in driving digital transformation, improving operational efficiency, and enhancing user experiences. Her key achievements include developing social media analysis and corporate reputation management platforms, automating HR and marketing processes, and implementing chatbots to boost customer satisfaction. Additionally, she has extensive experience in CRM system optimization, managing cross-functional teams, and delivering impactful tech solutions.

Natalia Drazhnik

Amanda Gelb is an independent UX researcher and strategist with over a decade of experience at companies like Google, Lyft, and HUGE. She partners with startups and established organizations to conduct end-to-end research, lead strategy projects, and design bespoke workshops and training that drive clarity and alignment. Amanda is passionate about asking great questions and making meaningful connections. She is currently working on a visual book that explores how thoughtful inquiry can unlock impactful conversations.

Amanda Gelb

Mel is a UX Research leader with a decade of experience in both in-house and consultancy roles. Her last full-time position was at Glovo, where she served as a UX Research Manager and Staff UX Researcher. Now, she’s a UX Career Coach and helps tech professionals (re)build their careers. She uses a unique framework inspired by UX methodologies to help her clients grow their careers with passion and self-awareness. Connect with her on LinkedIn.

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