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Mind the Product

Product Management

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Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

<p>Starting out a career can be difficult if you don’t know where to start, especially when no two paths are the same.</p>
<h2>The rise of product management</h2>
<p><span style="text-decoration: underline;"><a href="https://www.productplan.com/state-of-product-management-report-2021/" target="_blank" rel="noopener">The product management craft has grown exponentially</a></span> over the past few years according to the Product Management and Marketing Survey conducted by Alpha. The profession is a combination of skills and experience, all while giving those that choose this career a purpose in creating products that their customers love.</p>
<p>With the rise of digital products, and the increasing importance of customer-centric approaches, product management has become a crucial role in many organisations. However, breaking into this field can be difficult, and navigating the many challenges of the role requires dedication and persistence.</p>
<h2>What are the biggest challenges of delving into a product role?</h2>
<p>One of the biggest challenges facing those looking to break into product is the lack of a clear path to entry. Unlike more rigid professions like law or medicine which require specific qualifications and degrees, product is a relatively fluid field that doesn&#8217;t have a standardised set of requirements or credentials. This can make it difficult for newcomers to figure out how to get started.</p>
<p>Additionally, the role is <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/the-next-10-years-in-product-management/" target="_blank" rel="noopener">constantly evolving</a></span>. Product requires a wide range of skills, from strategic thinking and problem-solving to leadership and communication. As new technologies enhance the landscape and customer needs constantly change, it’s important for product managers to stay up-to-date on the latest trends and best practices.</p>
<h2>Rewarding opportunities that lie ahead</h2>
<p>Despite the challenges of breaking in, product management offers many opportunities for those who are passionate about solving problems for people. Successful product managers have the ability to make a meaningful impact on the world by creating new things that people love. Additionally, product people also have the opportunity to work with diverse teams from functions such as engineering, marketing, and design, collaborate with experts, and continually grow in their careers.</p>
<p>Finding a career in product management can be challenging, but the rewards are worth the effort.</p>
<h2>So…where to next?</h2>
<p><img loading="lazy" decoding="async" class="alignright wp-image-34802 " src="https://www.mindtheproduct.com/wp-content/uploads/2023/05/MTP_Climbing-Part-1_Fan_A-1.png" alt="" width="298" height="250" /></p>
<p>Read our free guide <span style="text-decoration: underline; font-weight: bold;"><a href="https://www.mindtheproduct.com/resources/climbing-the-career-ladder-part-1-associates-juniors-and-product-managers" target="_blank" rel="noopener">Climbing the product career ladder</a></span>.</p>
<p>In this handy resource, we loo<span style="font-size: 1rem;">k at what’s expected at </span><span style="font-size: 1rem;">each level of your product management journey, what common challenges you may face, what skills you need in order to gro</span>w, and the key practical steps you can take to move up the career ladder.</p>
<h2>What’s it all about?</h2>
<p>Part one of this three-part guide focuses on associates, juniors, and product managers. Part two (for senior, product lead, and product director roles) and part three (for head, VP of product, and CPO roles) are coming soon.</p>
<p>The starting point for this series is a post written by Mind the Product Co-Founder and former Chairman, Martin Eriksson, in 2018 – <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/product-management-hierarchy/" target="_blank" rel="noopener">Product management job titles and hierarchy</a></span>. Martin sought to bring some clarity to the confusion around product management job titles, seniority, and hierarchy and his post has proved a consistently popular reference for the Mind the Product community.</p>
<h2>What’s included?</h2>
<p>This guide covers everything you need to know about your first few years in product management, from finding your first job, to setting yourself up for a promotion. Inside, you&#8217;ll find expert insights and practical advice on topics such as:</p>
<ul>
<li>Associate and junior product management roles</li>
<li>Graduate trainee schemes and internships</li>
<li>Alternative routes to your first product job</li>
<li>Finding your first product job</li>
<li>What’s more important, hard or soft skills?</li>
<li>How to set yourself up for success</li>
<li>7 early product career tips</li>
</ul>
<p>Whether you&#8217;re looking to make a pivot in your career, or have just finished studying, this guide will provide real-world examples, useful links to career pages, and invaluable tips from product leaders.</p>
<h2>Be prepared to make that transition into product</h2>
<p>Product management is not an exact science, and there is no golden formula. Each individual must refine their own tools and methods to reach their goals. By accessing this guide, you can receive advice from product experts around the world to craft your own unique path.</p>
<h3 style="text-align: center;"><span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/resources/climbing-the-career-ladder-part-1-associates-juniors-and-product-managers" target="_blank" rel="noopener">Download your free guide now</a></span></h3>
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core/freeform

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Identify and manage imposter syndrome by Phyllis Njoroge

From PO to CPO: How to drive your product career by Namrata Sarmah

Learnings from London: The secret sauce to hiring great product people by Kate Leto

Building the perfect product manager: A model for professional development by Greg Prickril

Climbing the career ladder in product

Louron Pratt

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