post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Artificial Intelligence (AI) & Machine Learning (ML)

Microsoft lays off 3% of workforce while renogiating partnership with OpenAI

Podcast

How to build the right product culture during transformation – Joca Torres (Product Consultant)

B2B product management

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Context, intent, change, purpose, constraints – a model for communicating requirements

5 difficult conversations and how to have them

DoorDash eats Deliveroo while OpenAI makes its biggest buy: This week’s news roundup

Why great product managers think like therapists

Tools and techniques to scale product teams – Charlotte King (Lead Product Manager, eBay)

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

<p>In this <a href="https://www.mindtheproduct.com/producttank/" target="_blank" rel="noopener">ProductTank</a> Heidelberg talk, <a href="https://www.linkedin.com/in/konstantin-diener-4030b820a/?originalSubdomain=de" target="_blank" rel="noopener">Konstantin Diener</a>, CTO and Co-founder at product design consultancy <a href="https://www2.cosee.biz/" target="_blank" rel="noopener">Cosee</a>, delves into continuous discovery by sharing his experiences of designing a platform for board and card game trade fair <a href="https://www.spiel-messe.com/en/" target="_blank" rel="noopener">Spiel Digital</a> when in 2020 it needed to shift from an in-person to a digital event.</p>
<p>Watch the video to see his talk in full, or read on for an overview of the key points:</p>
<ul>
<li>The challenges when Spiel shifted from in-person to digital</li>
<li>Understanding what the product should be</li>
<li>Building the product using continuous discovery</li>
</ul>
<h3>2020 Spiel digital challenge<span style="font-weight: bold;"> </span></h3>
<p>Spiel is the world&#8217;s biggest board and card game fair, taking place in Germany every October. It typically hosts about 200,000 visitors over four days. Konstantin&#8217;s co-founder is a massive fan of the fair. He attends every year, and in early 2020 he listened to a podcast and heard that because an in-person event was not possible, Spiel’s management was instead considering a virtual event</p>
<p>Konstantin and his co-founder then won the business to build a virtual board games fair for Spiel, and with it came the challenge of creating a compelling digital atmosphere for people who love playing board games in person. But the most challenging part of the project was to create it all in just four months.</p>
<p>The platform&#8217;s development would include discovery &#8211; deciding what to build &#8211; and delivery &#8211; building it right.</p>
<h3>What is the product all about?</h3>
<p>The first stage of developing the product was to decide what it was all about, and what its success factors would be. What would make a digital fair for board games successful?  Taking their cues from Marty Cagan&#8217;s work, Konstantin and his team tried to align the product to four risks:</p>
<ul>
<li>Value risk (will customers buy or use it?)</li>
<li>Usability risk (can users figure out how to do it?)</li>
<li>Feasibility risk (can the team build it in the limited time, tech, and skills?)</li>
<li>Business viability risk (will the product work for the business?)</li>
</ul>
<p>They also had to categorize the audience and design the event accordingly so that all of the audience &#8211; gamers, exhibitors, families, media partners, authors, illustrators &#8211; could benefit from the product.</p>
<p>Konstantin says that the hardest thing when working on a product vision with clients is getting them to work in problem mode rather than solution mode.</p>
<h3>The continuous discovery process</h3>
<p>Konstantin then runs through the product’s development and outlines some of the frameworks and references his team used to help with this process. He also explains the responsibilities of the different members of the team.</p>
<p>He says that for him, continuous discovery is like the early days of railroad construction in the United States. He says: “The expedition team figures out where the tracks should be and where there have to be tunnels and bridges. But they are only 200m away from the people actually laying the tracks.”</p>
<p>Goal-oriented milestones were capability-based and looked at what customers, exhibitors and visitors needed to be able to do by a given point in time. For example, product development started in June so by August exhibitors should be able to populate their booths. The team used feature kick-offs to spread the word with the client and got early feedback in order to tackle all the risks in good time. The community provided valuable and motivating feedback, Konstantin says.</p>
<p>The virtual fair attracted about 150,000 visitors over the four days that it ran, Konstantin says, and delivered a board-game-like user experience with topic-based interactive virtual exhibition halls.</p>
<p><a href="https://www.mindtheproduct.com/producttank/" target="_blank" rel="noopener">Learn more about ProductTank</a> – find your local meetup, explore more ProductTank content, see the latest ProductTank news, and discover ways to get involved!</p>


core/freeform

The magic of making great products with Christian Idiodi

Continuous discovery by Konstantin Diener

Unusual business in the product discovery stage by Kristian Collin Berge

How to find out what your customers want by Janet Bumpas

From PO to CPO: How to drive your product career by Namrata Sarmah

How to recognise and beat the ‘knowing’ gap – Christina Wodtke at MTP Engage Hamburg

Get innovation-ready, your product manager is on fire! by Julia Shalet

Jedi discovery and delivery by Lisa Mo Wagner

From pandemic to pingdemic – Building through uncertainty

A designer, a product manager, and an engineer walk into a bar…by Karishma Irani

ProductTank Pune

ProductTank Hyderabad

ProductTank Valencia

ProductTank Auckland

ProductTank Helsinki

ProductTank Barcelona

ProductTank Lomé

ProductTank Wellington

ProductTank San Diego

ProductTank Canberra

ProductTank Perth

ProductTank Hong Kong

ProductTank Bangkok

ProductTank Doha

ProductTank Tel Aviv-Yafo

ProductTank Baku

ProductTank Reston

ProductTank Raleigh

ProductTank Charlotte

ProductTank Washington

ProductTank Richmond

ProductTank Cluj-Napoca

ProductTank Zagreb

ProductTank Amsterdam

ProductTank Edinburgh

ProductTank Paris

ProductTank Hamburg

ProductTank München

ProductTank Manchester

ProductTank Bristol

ProductTank Oxford

ProductTank Madrid

ProductTank Des Moines

ProductTank Dallas

ProductTank Portland

ProductTank Curitiba

ProductTank Chicago

ProductTank Austin

ProductTank Philadelphia

ProductTank Montevideo

ProductTank São Paulo

ProductTank Los Angeles

ProductTank Gdansk

ProductTank Stuttgart

ProductTank Pittsburgh

ProductTank Bangalore

ProductTank Chennai

ProductTank Mumbai

ProductTank Fribourg

ProductTank Norwich

ProductTank Zürich

ProductTank Newcastle Upon Tyne

ProductTank Jacksonville

ProductTank Florianópolis

ProductTank Tallinn

ProductTank Denver

ProductTank San Francisco

ProductTank Sheffield

ProductTank Tokyo

ProductTank Valletta

ProductTank Bologna

ProductTank Vancouver

ProductTank Milano

ProductTank Columbus

ProductTank Belfast

ProductTank Montréal

ProductTank Seattle

ProductTank Lausanne

Product Management Foundations BST

Product Management Foundations ET

ProductTank Reading

ProductTank Bielefeld

Communication & Alignment BST

Communication & Alignment ET

ProductTank Frankfurt

ProductTank Bonn