How is your product performing? That’s the question our Benchmarking report, aims to answer. The report highlights nine KPIs that product teams commonly use to measure the success of a feature or product, drawing on data from 2,500 Pendo customers.
In terms of user growth, we found that regardless of industry, company size, or region, Monthly Active Users (MAU) grow by an average of 3% over six months. For example, products with 1,000 users tend to add 30 new users every month.
Additionally, the report revealed that the top 10% of products are seeing MAUs grow by 54% over six months, which is 18 times faster than the average. On average, Manufacturing (5%) and Consumer Goods (7%) are adding the most active users. Manufacturing may have fallen behind the digital transformation curve prior to 2020, and their legacy processes saw major improvements during the pandemic’s digital acceleration.
On the flip side, Media (-4%) and Government (-5%) are losing the most active users. Media is a competitive industry, with new players entering the market every week.
Companies with more than 2,500 employees have higher MAU growth, on average. Though large companies may already operate within a saturated market, they also have more resources to acquire new users—via marketing, sales, and growth teams. Bigger budgets, brand recognition, and a drumbeat of new features all uplift MAU growth.
Plot your product’s user growth relative to your peers in our interactive benchmark tool.
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