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Product Launch
MAY 19, 2025

How Dolphin AI was launched by staying obsessively close to the customer: Ilai Szpiezak (Co Founder)

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In this episode of Product Unplugged, host Mike Belsito sits down with Ilai Szpiezak, Founder and CEO of Dolphin AI, to trace the remarkable journey from running dance events and theatre shows to building a voice-of-customer analytics tool powered by AI. Ilai Szpiezak shares how the pandemic wiped out his events business overnight, forcing him to reinvent his approach to product management.

We dig into his transition from physical experiences to digital products, his unexpected introduction to product-market fit through live-streamed dance classes, and the early stumbles and lessons in building a modern SaaS tool.

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How Dolphin AI was launched by staying obsessively close to the customer: Ilai Szpiezak (Co Founder)