In this conversation on The Product Experience podcast, Nacho Bassino shares his extensive experience in product management and coaching, discussing the evolution of the field, the importance of understanding business impact, and practical tools like KPI trees.
He highlights the need for product managers to connect user behaviour with business outcomes and to facilitate decision-making among stakeholders. The discussion also covers adapting to changes in product strategy and building effective relationships with stakeholders to drive business value.
Featured Links: Follow Nacho on LinkedIn | Work with Nacho at Product Direction | 'Five things we learned at the #mtpcon + Pendomonium roadshow - Berlin 2024' feature by Louron Pratt
Chapters
- 00:00 Introduction to Product Management and Coaching
- 02:46 The Evolution of Product Management
- 06:06 Understanding Business Impact in Product Management
- 08:53 The Importance of KPI Trees
- 12:08 Connecting Features to Business Outcomes
- 14:57 Facilitating Decision-Making in Product Management
- 17:50 Adapting to Change in Product Strategy
- 21:13 Building Relationships with Stakeholders
- 23:59 Practical Steps for Product Managers
Key takeaways
- The challenge in product management is connecting outputs to business impact.
- KPI trees help visualize how metrics contribute to business goals.
- Product managers must prioritize business impact over feature delivery.
- Facilitating decisions is a key responsibility of product managers.
- Understanding user behaviour is crucial for driving business outcomes.
- Effective storytelling can help communicate product impact to stakeholders.
- Proactive communication about changes is essential for alignment.
- Building relationships with stakeholders is vital for product success.
- Product managers should start using impact language in their reports.
- Continuous learning and adaptation are necessary in product management.
