post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Artificial Intelligence (AI) & Machine Learning (ML)

Microsoft lays off 3% of workforce while renogiating partnership with OpenAI

Podcast

How to build the right product culture during transformation – Joca Torres (Product Consultant)

B2B product management

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Context, intent, change, purpose, constraints – a model for communicating requirements

5 difficult conversations and how to have them

DoorDash eats Deliveroo while OpenAI makes its biggest buy: This week’s news roundup

Why great product managers think like therapists

Tools and techniques to scale product teams – Charlotte King (Lead Product Manager, eBay)

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>In this ProductTank London talk, <a href="https://www.linkedin.com/in/jpgcc/?originalSubdomain=pt" target="_blank" rel="noopener">João Craveiro, Lead Product Manager at Farfetch</a>, provides some tips on how product managers can turn internal-facing products into products that are just as well-loved as the crown-jewel customer-facing products.</p>
<p>Watch the video to see his talk in full or read on for an overview of his key points:</p>
<ul>
<li>But it’s just internal-facing, right?</li>
<li>Is it fair to call internal-facing products, products?</li>
<li>Creating a customer-enabling product</li>
</ul>
<h2>But it’s just internal-facing, right?</h2>
<p>Many companies don’t treat internal-facing products with the same attention as they do customer-facing products. However, that’s only until it degrades your customers’ experience, drives your users mad, or someone makes a mistake.</p>
<p>Bad internal products can become customer-facing problems while good internal products help customers. João explains that it is better to call internal products customer-enabling products instead.</p>
<h2>Is it fair to call internal-facing products, products?</h2>
<p>Sometimes internal-facing products aren’t classed as products, but the reality is a product only needs to have certain characteristics. A product needs to be:</p>
<ul>
<li><strong>Valuable</strong>: Allowing teams to achieve business goals in exchange for delivering value to the customer.</li>
<li><strong>Usable</strong>: Product managers need to find the user experience that matches the user’s Job to Be Done and deliver the experience.</li>
<li><strong>Feasible</strong>: Product teams need to ask, can we build (and maintain) this product with available technology and cost compatible with business goals?</li>
</ul>
<p>The vision and strategy of an internal-facing product don’t exist in a void. Product managers should establish a golden thread that takes you from your product capabilities through OKRs, product KPIs, company KPIs and company goals to the overarching goal.</p>
<h2>Creating a customer-enabling product</h2>
<h3>Team</h3>
<p>When you’re creating an internal-facing product, it needs to have a solid team. This team needs to be cross-functional, mission-driven, and have been working together for long enough to make a difference. Also, everyone on the team should be product-oriented.</p>
<h3>Users</h3>
<p>Many product managers assume that because a product is internal that you already have a captive user base. The truth is, not really. Remember that these users are human, and you need to treat them as such by being fair end ethical. Also, as the product manager, make an effort to meet your users because they’re already close to you. If they aren’t, go and meet them and take your team with you.</p>
<h3>Stakeholders</h3>
<p>High-interest stakeholders can be your best allies and are very much interested in the product’s success, whether they are your users or bosses. Users can generate more attention and champion products, while your bosses can advocate for more resources. However, you should also be aware that stakeholders are juggling various priorities. To aid them in prioritizing your product, you should strive to keep them informed with data.</p>
<p>On the other hand, product managers should also take note of low-interest stakeholders. These stakeholders can impact the product, but they may have bigger fish to fry and cannot fully commit their attention to your product. As the product manager, you can counteract this by blowing your trumpet and garnering more attention for your team and product to increase visibility and credibility.</p>
<p>The key takeaways from this talk are that internal-facing products can become externally visible problems when things go wrong, and therefore, they shouldn’t be treated like second-class citizens.</p>
<h2>Enjoy more from ProductTank</h2>
<p><a href="https://www.mindtheproduct.com/producttank/" target="_blank" rel="noopener">ProductTanks</a> are informal meetups, created by Mind the Product, to bring local product people together and to enable speakers to share amazing product insights. Today we have ProductTanks in more than 200 cities across the globe and there’s probably one near you.</p>
<p><a href="https://www.mindtheproduct.com/producttank/" target="_blank" rel="noopener">Learn more about ProductTank – find your local meetup, explore more ProductTank content, see the latest ProductTank news, and discover ways to get involved!</a></p>
<div class="g g-21"></div>


core/freeform

Making product magic with cross-functional collaboration by Ebi Atawodi

10 years Wiser: Lessons learned from scaling Wise by Nilan Peiris

Breaking down misconceptions to create healthier teams by Adrian Howard

Creating courageous product teams with Yi-Wei Ang

Mastering perspective – zoom in, zoom out as a product leader by Navya Rehani Gupta

Building healthy and high performing teams with West Monroe

The importance of psychological safety for remote teams by Diana Stepner

Common transformation pitfalls by Marty Cagan

Building a digital product organisation, brick by brick by Nils Michaelis

Product, dance, and pockets of brilliance by Pippa Topp

Internal facing products don’t have to be bad by João Craveiro

ProductTank Pune

ProductTank Hyderabad

ProductTank Valencia

ProductTank Auckland

ProductTank Helsinki

ProductTank Barcelona

ProductTank Lomé

ProductTank Wellington

ProductTank San Diego

ProductTank Canberra

ProductTank Perth

ProductTank Hong Kong

ProductTank Bangkok

ProductTank Doha

ProductTank Tel Aviv-Yafo

ProductTank Baku

ProductTank Reston

ProductTank Raleigh

ProductTank Charlotte

ProductTank Washington

ProductTank Richmond

ProductTank Cluj-Napoca

ProductTank Zagreb

ProductTank Amsterdam

ProductTank Edinburgh

ProductTank Paris

ProductTank Hamburg

ProductTank München

ProductTank Buffalo

ProductTank Manchester

ProductTank Bristol

ProductTank Oxford

ProductTank Madrid

ProductTank Des Moines

ProductTank Dallas

ProductTank Portland

ProductTank Curitiba

ProductTank Chicago

ProductTank Austin

ProductTank Philadelphia

ProductTank Montevideo

ProductTank São Paulo

ProductTank Los Angeles

ProductTank Gdansk

ProductTank Stuttgart

ProductTank Pittsburgh

ProductTank Bangalore

ProductTank Chennai

ProductTank Mumbai

ProductTank Fribourg

ProductTank Norwich

ProductTank Zürich

ProductTank Newcastle Upon Tyne

ProductTank Jacksonville

ProductTank Florianópolis

ProductTank Tallinn

ProductTank Denver

ProductTank San Francisco

ProductTank Sheffield

ProductTank Tokyo

ProductTank Valletta

ProductTank Bologna

ProductTank Vancouver

ProductTank Milano

ProductTank Columbus

ProductTank Belfast

ProductTank Montréal

ProductTank Seattle

ProductTank Lausanne

Product Management Foundations BST

Product Management Foundations ET

ProductTank Reading

ProductTank Bielefeld

Communication & Alignment BST

Communication & Alignment ET

ProductTank Frankfurt

ProductTank Bonn