post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Artificial Intelligence (AI) & Machine Learning (ML)

Microsoft lays off 3% of workforce while renogiating partnership with OpenAI

Podcast

How to build the right product culture during transformation – Joca Torres (Product Consultant)

B2B product management

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Context, intent, change, purpose, constraints – a model for communicating requirements

5 difficult conversations and how to have them

DoorDash eats Deliveroo while OpenAI makes its biggest buy: This week’s news roundup

Why great product managers think like therapists

Tools and techniques to scale product teams – Charlotte King (Lead Product Manager, eBay)

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>In this <a href="https://www.mindtheproduct.com/mtpcon/london/" target="_blank" rel="noopener">#mtpcon London+EMEA</a> keynote Georgie Smallwood, CPO at Tier Mobility, explains why an understanding of outcomes and impacts are essential to successful product management.</p>
<h3>In brief:</h3>
<ul>
<li><strong>Outcomes are an important component of a successful business, along with strategy, purpose, and skills.</strong></li>
<li><strong>What we want to deliver is impact &#8211; if there’s a great roadmap, great strategy and great purpose but no impact, then you’re going nowhere.</strong></li>
<li><strong>“The way” is very important but not discussed much. It means things like context, principles and values which contribute to a successful business.</strong></li>
<li><strong>A product manager or leader should be clear on the way in order to deliver successful initiatives that have an impact on the company’s outcomes.</strong></li>
<li><strong>Anyone can be a leader, but a great leader is someone who can set a clear way of operating for the people in the organisation.</strong></li>
</ul>
<h2>Getting the outcomes you want</h2>
<p>A perfect roadmap doesn’t necessarily mean you get the outcomes you want to achieve, she says. In life, we do something to get somewhere or something, or someone, and in product we call this value which manifests as a solution &#8211; customers use a product to buy a pair of shoes, find somewhere to work and so on. Businesses build products for the same reasons &#8211; higher customer lifetime value, new target users and so on. Outcomes are created and depend on what we’re trying to achieve and how we’re trying to achieve it.</p>
<h2>What is an outcome?</h2>
<p>Outcomes are defined by indicators that are measurable by the team, says Georgie, so they are measurable for the user and measurable for the business. They’re not solution dependent and they focus on solving the problem. She says an outcome isn’t a revenue goal or a product &#8211; an outcome for a fintech would be 60% of users making 10 transactions in 35 days, and for a mobility business like Tier it might be 80% of first-time riders riding again within 72 hours.</p>
<p>Georgie then looks at the components that make up a successful business. Many companies think they will be successful with initiatives or good roadmaps, but this often results in feature teams, and a feature team is not well placed to work towards good outcomes. “But then companies realise that, to define the right initiatives, they need a strategy,” says Georgie, but purpose should be at the heart of the business. “Sometimes this is very clear in companies, but sometimes it needs a bit of work.  Either way, you need a clear purpose and it needs to be true. If the purpose is inauthentic or fake it won’t work.” You should ask if you have the skills and capabilities within the company to be successful. For more on this see Georgie&#8217;s presentation <a href="http://Product Tetris – The Ultimate Game of Leadership" target="_blank" rel="noopener">Product Tetris – The ultimate game of leadership</a>.</p>
<h2>It’s all about the impact</h2>
<p>Georgie jokes that she should rename the presentation “it’s all about the impact”. She says: “Let&#8217;s face it, that’s why we’re all in product. We want to deliver value, we want to deliver impact.”</p>
<p>What we want is impact, she says &#8211; if there’s a great roadmap, great strategy and great purpose but no impact, then you’re going nowhere.</p>
<p>But we don’t often discuss “the way” that we do things, this means things like context, principles and values, says Georgie. All of these are crucial in understanding where to start. If we skip the way we want to do things we end up with what Georgie calls “busy chaos” and not a lot of impact. It doesn’t scale, and great outcomes come from doing fewer things better.  The reason the much-imitated Spotify model works for the company is because the way is clear, and the reason it fails when imitators try to copy it is because the way &#8211; context, principles and values &#8211; isn’t clear.</p>
<p>As a product manager or leader, you should be clear on the way so that you can deliver successful initiatives that have an impact on the company’s outcomes. Anyone can be a leader, but a great leader is someone who can set a clear way of operating for the people in the organisation.</p>
<h2>Tools and tips</h2>
<p>Georgie finishes her presentation by suggesting some resources that address some important elements for the way.</p>
<ul>
<li>Company values  &#8211; <a href="https://www.amazon.co.uk/HP-Way-Hewlett-Business-Essentials/dp/0060845791">The HP Way by David Packard</a></li>
<li>Clarity on who makes decisions &#8211;  6 decision-making frameworks, <a href="https://review.firstround.com/">review.firstround.com</a></li>
<li>Product or design principles &#8211; <a href="https://www.youtube.com/watch?v=lGECYWTDfNU">Megan Murphy, VP of Product at Hotjar</a>, has created a series of videos</li>
<li>Across company prioritisation against company outcomes &#8211; Decision prioritisation frameworks by<a href="https://productschool.com/"> Productschool.com</a></li>
<li>Success metrics for each team and reporting on those metrics &#8211; <a href="https://www.sequoiacap.com/article/defining-product-success-metrics-and-goals">Defining product success metrics </a></li>
</ul>
<h2>Explore more content like this</h2>
<p>Browse even more <a href="https://www.mindtheproduct.com/category/product-strategy/" target="”_blank”" rel="”noopener” noopener">product strategy</a> content or use our<a href="https://www.mindtheproduct.com/content-a-z/" target="”_blank”" rel="”noopener” noopener"> Content A-Z</a> to find specific topics of interest.</p>
<p>As a Mind the Product member, you can also check out more<a href="https://www.mindtheproduct.com/tag/mtpcon/" target="”_blank”" rel="”noopener” noopener"> #mtpcon video content</a>.</p>
<p>&nbsp;</p>


core/freeform

Product Management

How Booking.com tackled a data quality crisis: Nimit Bhardwaj (Data Product Manager) – Product Unplugged

How you can drive business impact as a product manager by Matt LeMay at #mtpcon London 2025

How Atlassian transformed user frustration into product love

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

How to thrive as an AI product manager: Aman Khan at #mtpcon London 2025 (Director of Product, Arize AI)

The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

Inside Amex’s mobile app redesign – Jose Quesada at #mtpcon London 2025 (VP Product, Amex)

How to structure your product org- Trisha Price (CPO, Pendo)

How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)

Black History Month: Our favourite lessons from from Black Product Leaders at #mtpcon

It’s all about the outcome by Georgie Smallwood

ProductTank Pune

ProductTank Hyderabad

ProductTank Valencia

ProductTank Auckland

ProductTank Helsinki

ProductTank Barcelona

ProductTank Lomé

ProductTank Wellington

ProductTank San Diego

ProductTank Canberra

ProductTank Perth

ProductTank Hong Kong

ProductTank Bangkok

ProductTank Doha

ProductTank Tel Aviv-Yafo

ProductTank Baku

ProductTank Reston

ProductTank Raleigh

ProductTank Charlotte

ProductTank Washington

ProductTank Richmond

ProductTank Cluj-Napoca

ProductTank Zagreb

ProductTank Amsterdam

ProductTank Edinburgh

ProductTank Paris

ProductTank Hamburg

ProductTank München

ProductTank Buffalo

ProductTank Manchester

ProductTank Bristol

ProductTank Oxford

ProductTank Madrid

ProductTank Des Moines

ProductTank Dallas

ProductTank Portland

ProductTank Curitiba

ProductTank Chicago

ProductTank Austin

ProductTank Philadelphia

ProductTank Montevideo

ProductTank São Paulo

ProductTank Los Angeles

ProductTank Gdansk

ProductTank Stuttgart

ProductTank Pittsburgh

ProductTank Bangalore

ProductTank Chennai

ProductTank Mumbai

ProductTank Fribourg

ProductTank Norwich

ProductTank Zürich

ProductTank Newcastle Upon Tyne

ProductTank Jacksonville

ProductTank Florianópolis

ProductTank Tallinn

ProductTank Denver

ProductTank San Francisco

ProductTank Sheffield

ProductTank Tokyo

ProductTank Valletta

ProductTank Bologna

ProductTank Vancouver

ProductTank Milano

ProductTank Columbus

ProductTank Belfast

ProductTank Montréal

ProductTank Seattle

ProductTank Lausanne

Product Management Foundations BST

Product Management Foundations ET

ProductTank Reading

ProductTank Bielefeld

Communication & Alignment BST

Communication & Alignment ET

ProductTank Frankfurt

ProductTank Bonn