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Mind the Product

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How to build the right product culture during transformation – Joca Torres (Product Consultant)

B2B product management

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Context, intent, change, purpose, constraints – a model for communicating requirements

5 difficult conversations and how to have them

DoorDash eats Deliveroo while OpenAI makes its biggest buy: This week’s news roundup

Why great product managers think like therapists

Tools and techniques to scale product teams – Charlotte King (Lead Product Manager, eBay)

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

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The Product Experience

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<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-23449" src="https://www.mindtheproduct.com/wp-content/uploads/2021/03/Fanny_Fejes_886x840-1-300x284.png" alt="Fanni Fejes" width="300" height="284" srcset="https://www.mindtheproduct.com/wp-content/uploads/2021/03/Fanny_Fejes_886x840-1-300x284.png 300w, https://www.mindtheproduct.com/wp-content/uploads/2021/03/Fanny_Fejes_886x840-1-768x728.png 768w, https://www.mindtheproduct.com/wp-content/uploads/2021/03/Fanny_Fejes_886x840-1.png 886w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders.</p>
<p><span style="font-size: 1rem;">In this episode, sponsored by <a href="http://www.hotjar.com/mtp/" target="_blank" rel="noopener noreferrer">Hotjar</a>,</span><span style="font-size: 1rem;"> listen to learn about:</span></p>
<ul>
<li>Having a good pricing strategy</li>
<li>Applying anchor pricing</li>
<li>Using metrics well</li>
</ul>
<h3>Quote of the Episode</h3>
<blockquote class="blockquote"><p>If the pilot is free, make sure that it’s for a certain amount of time &#8211; and then you have the chance to renegotiate from there&#8230; In my personal experience, it&#8217;s easier to ask for more money than to ask for money at all.</p></blockquote>
<h3>Links mentioned in this episode</h3>
<ul>
<li>Follow Fanni on <a href="https://www.linkedin.com/in/ffejes/" target="_blank" rel="noopener noreferrer">LinkedIn</a></li>
<li><a href="https://bequest.com" target="_blank" rel="noopener noreferrer">Bequest</a></li>
<li><a href="https://foundersfactory.com" target="_blank" rel="noopener noreferrer">Founders Factory</a></li>
<li>Fanni&#8217;s article, <a href="https://www.mindtheproduct.com/how-to-price-your-product-in-a-startup/" target="_blank" rel="noopener noreferrer"><em>How to Price Your Product in a Startup</em></a></li>
</ul>
<h3>Get in Touch, Rate Us, and More!</h3>
<ul>
<li>Visit <a href="https://www.mindtheproduct.com/the-product-experience/" target="_blank" rel="noopener noreferrer">The Product Experience homepage</a> for more information and more episodes!</li>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> is a <a href="http://outofowls.com" target="_blank" rel="&quot;noopener noopener noreferrer">product consultant</a> and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>


core/freeform

Everything you need to know about impact-first product teams – Matt LeMay (Product coach and Author)

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

How to lead product transformation at scale – Jo Wickremasinghe (CPTO, BPP)

Tried and tested AI tools for product managers – Dave Killeen (VP Product, Pendo)

Why product managers are getting fired – Dave Wascha (CPTO and Advisor)

What product leaders can learn from mergers and acquisitions – Vincent Jong (CPO, Dealfront)

How to structure your product org- Trisha Price (CPO, Pendo)

How Duolingo built an AI conversation bot – Zan Gilani (Principal Product Manager, Duolingo)

Pricing Strategy for Product Dummies  – Fanni Fejes on The Product Experience

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Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience

The Product Experience

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