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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

In this 2016 Product Tank talk, <a href="https://uk.linkedin.com/in/emerkirrane" target="_blank" rel="noopener">Emer Kirrane</a>, then Product Manager at presentation tools developer Prezi, looks at the ins and outs of analytics.
Previously Emer worked on analytics products. But when she moved to Prezi she also had to think about people in order to understand how the whole product is used.
She looks at how to organise data. Your data is inter-related, she says, so in order to make sense of it, you need cross-functional teams and a culture of data. To create this culture, you need to “decorate for data”, ensuring that key aspects of the data you gather are out in the open and visible to everyone.
You should test your data capturing infrastructure, not just your product, says Emer. Expect your data capture to fail at some point, and build in checks to be ready.
The best way to fight a HiPPO is with data, she says: data that proves that their opinion will not help the bottom line. Make sure you know your users and your KPIs.
Read the original post and watch the video:<a href="https://www.mindtheproduct.com/analytics-is-not-just-for-christmas/" target="_blank" rel="noopener"> Analytics is not just for Christmas</a>.

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SUNDAY REWIND: Analytics is not just from Christmas

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SUNDAY REWIND: Analytics is not just from Christmas

Eira Hayward

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