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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

This week’s Sunday Rewind takes us back to a post from<a href="https://www.linkedin.com/in/gazitnir/" target="_blank" rel="noopener"> Nir Gazit</a> on how to use product principles as a framework for decision making at all levels of an organisation.
Nir takes us through his advice for writing product principles with a list of dos and don’ts, together with examples.
Make a clear decision. Do state clearly that one thing is more important than another, and don&#8217;t make vague statements.
Describe how you want to  build your product. Do describe how to build the product and not what to build or what to optimise.
Make it personal to your company. Do use terms that people in your company can relate to, and don’t use a fluffy sentence every company can relate to.
Make them easy to remember. You don’t need any more than five principles.
Let them evolve over time. They’re not set in stone and can change.
He then takes us through the example of how product principles were written from his time as a product leader at Pay.com.
Read the full article <a href="https://www.mindtheproduct.com/applying-product-principles-guide-better-product-decisions/" target="_blank" rel="noopener">Applying product principles to guide better product decisions</a>.

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SUNDAY REWIND: Applying product principles to guide better product decisions

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SUNDAY REWIND: Applying product principles to guide better product decisions

Eira Hayward

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