post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

mission statement

Deep dive: Crafting your product vision and mission

Podcast

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Join us at #mtpcon London in 2025 – mark your calendars

How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

5 ways to invent and simplify as an AI/ML product manager

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

Building your own user experience and software stack: This week’s product news

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

This week’s Sunday Rewind takes us back to a 2020 #MTPEngage Manchester talk from consultant <a href="https://www.linkedin.com/in/adrianh/?originalSubdomain=uk" target="_blank" rel="noopener">Adrian Howard</a>. It’s a talk that is full of advice on how to write effective OKRs and how to use them correctly.
Objectives and key results sound deceptively simple on paper, says Adrian, but many businesses spend a vast amount of energy trying to create their first OKRs, and then just hope that they will magically solve their problems and make them more efficient, aligned and successful.
They aren’t a substitute for a strategy or vision, and they won’t conjure organisational alignment out of nothing, Adrian says.
Adrian then runs through common red flags he’s come across when organisations are struggling with OKRs, together with steps to take to get back on track. He looks at how to deal with all-encompassing objectives and key results and generic objectives, quantitative objectives (which are rarely strategic), <a href="https://www.pendo.io/resources/the-10-kpis-every-product-leader-needs-to-know/?&amp;utm_source=mtp&amp;utm_medium=display&amp;utm_campaign=mtp-resources-top-kpis-q3" target="_blank" rel="noopener">output-based key results</a>, top-down OKRs which are cascaded through the organisation and OKRs that are rapidly cycled and largely ignored.
In summary, OKRs must be relatable and understandable, and give the organisation the information and tools it needs to steer towards the desired outcomes.
You should regularly ask questions about how well your OKRs have supported and guided decisions, or whether the key results actually led to the objectives you wanted.
Read the original post and watch the video <a href="https://www.mindtheproduct.com/how-to-write-okrs-that-dont-suck-by-adrian-howard/" target="_blank" rel="noopener">How to write OKRs that don’t suck by Adrian Howard</a>

core/freeform

Balancing long-term metrics and OKRs using the Product Strategy Metrics Sandwich by Tim Herbig

The good, bad, and ugly of OKRs by Jenny Herald

OKRs in product management by Roman Pichler

MTP Panel: Defining your OKRs in 2022

Everything you need to know about OKRs: AMA with Jeff Gothelf

AMA with Christina Wodtke: Encouraging Autonomy and Writing Awesome OKRs

How to Write OKRs That Don’t Suck by Adrian Howard

SUNDAY REWIND: How to write OKRs that don’t suck by Adrian Howard

ProductTank Pune

ProductTank Kraków

ProductTank Cardiff

ProductTank Bangalore

ProductTank Mumbai

ProductTank Johannesburg

ProductTank Tauranga

ProductTank Bielefeld

ProductTank Auckland

ProductTank Vilnius

ProductTank Timisoara

ProductTank Stockholm

ProductTank München

ProductTank Düsseldorf

ProductTank Birmingham

ProductTank Norwich

ProductTank Heidelberg

ProductTank Malmö

ProductTank Amsterdam

ProductTank Barcelona

ProductTank Newcastle Upon Tyne

ProductTank London

ProductTank Curitiba

ProductTank Perth

ProductTank Málaga

ProductTank Buenos Aires

ProductTank Tokyo

ProductTank Braunschweig

ProductTank Edinburgh

ProductTank Pittsburgh

ProductTank Dubai

ProductTank Vienna

ProductTank Bristol

ProductTank Washington

ProductTank Valencia

ProductTank Raleigh

ProductTank Brno

ProductTank Paris

ProductTank Orlando

ProductTank Montréal

ProductTank Bangkok

ProductTank San Diego

ProductTank Hong Kong

ProductTank Charlotte

ProductTank Exeter

ProductTank Manchester

SUNDAY REWIND: How to write OKRs that don’t suck by Adrian Howard

Eira Hayward

Read more

Comments