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Mind the Product

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How to build a companion product and win user trust

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Deep dive: Crafting your product vision and mission

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Artificial Intelligence (AI) & Machine Learning (ML)

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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

This week’s Sunday Rewind is an inspiring ProductTank San Francisco talk from <a href="https://www.linkedin.com/in/keela" target="_blank" rel="noopener">Keela Robison</a>, then CEO at PM Loop and now VP of Product Management at Google. She talks about what vision is, why it matters and how to find it.
Vision comprises your values, purpose and envisioned future, says Keela. Your best employees – committed, high performing, autonomous and stewards of your brand – are purpose driven. They understand where you are going and why you matter. They are inspired and guided by your vision.
Short employee tenure, team growth, mergers and acquisitions, remote working, lean and agile can spread your culture thin. They mean you need a wide range of strategies to engage your team in your vision.
Keela advises that you determine the values that drive your choices and illustrates the concept of values with examples from Volkswagen and Amazon.
Keela then explains that the strongest purposes are closely tied to human needs. She demonstrates how, through some thoughtful questioning, every company can identify its deeper purpose.
Strong vision requires an envisioned future which is audacious, future thinking and customer focused. Keela looks into this with examples from Tesla and Kindle.
Watch the talk in full: <a href="https://www.mindtheproduct.com/inspiring-teams-product-vision/" target="_blank" rel="noopener">Inspiring Teams with Product Vision</a>

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SUNDAY REWIND: Inspiring teams with product vision

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SUNDAY REWIND: Inspiring teams with product vision

Eira Hayward

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