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Mind the Product

Podcast

Why product managers are getting fired – Dave Wascha (CPTO and Advisor)

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The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

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Three unconventional ways to be a better product manager 

What product leaders can learn from mergers and acquisitions – Vincent Jong (CPO, Dealfront)

Inside Amex’s mobile app redesign – Jose Quesada at #mtpcon London 2025 (VP Product, Amex)

Breaking into product management: A practical guide for aspiring product professionals

The best resources for product managers in 2025

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

As a product manager, analytics can be a crucial part of launching and developing a product. In this Sunday Rewind episode, we cast our minds way back to 2013, where <a href="https://www.linkedin.com/in/simoncast/?originalSubdomain=uk" target="_blank" rel="noopener">Simon Cast</a>, Co-founder of ProdPad and Mind the Product, explains everything that product managers need to know about analytics.
Analytics can tell you what is going on and not why it is going on. Without analytics, it is down to random chance whether your product will succeed or fail.
To implement analytics, Simon says to define these four things: 
<ul>
<li>Product vision</li>
<li>KPIs that meet the product vision</li>
<li>Metrics that allow you to hit your KPIs</li>
<li>Funnels (via user journeys) that affect your metrics</li>
</ul>
Over time as the system changes and improves, KPIs and metrics will change, which in turn leads to changes in what needs to be measured. Whatever analytics you choose to use, they need to be continuously adapted to meet this change and keep you on top of what’s happening in your product.
Delve into more factors to consider with analytics by reading: <a href="https://www.mindtheproduct.com/everything-a-product-manager-needs-to-know-about-analytics/" target="_blank" rel="noopener">Everything a product manager needs to know about analytics.</a>

core/freeform

Product Analytics

Strategies for developing data products with Sisense

Product analytics vs embedded analytics – why you need both with Insightssoftware

Why product managers should not be data-driven by Jens-Fabian Goetzmann

Placing product bets on your roadmap by Indicative

When A/B Tests Aren’t Enough, By Scott Castle

Growth Hacking for Product Managers by Chris Long

How can we Build Human-Centred Products by Kim Goodwin

SUNDAY REWIND: Everything a product manager needs to know about analytics

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SUNDAY REWIND: Everything a product manager needs to know about analytics

Louron Pratt

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