post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Customer

How behavioral economics can improve product strategy

Product Roadmap

Why most product roadmaps fail: Phil Hornby (Product Leadership Coach) – ProductTank Porto

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Join us at #mtpcon London in 2025 – mark your calendars

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

Deep dive: Crafting your product vision and mission

5 ways to invent and simplify as an AI/ML product manager

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>This week’s Sunday Rewind takes us back to a 2018 post from product leader <a href="https://scottcolfer.com/" target="_blank" rel="noopener">Scott Colfer</a> that digs into five elements that make up a good roadmap.</p>
<p>The five elements are, says Scott:</p>
<h3>Context</h3>
<p>Set the context for your product, considering things like product lifecycle stage, organisational needs, and audience. Scott says his product roadmaps often sit in several contexts &#8211; strategic, product lifecycle, team and organisational.</p>
<h3>Value</h3>
<p>Value (expressed in terms of outcomes for our users and our organisation) is the beating heart of a good product roadmap. It&#8217;s the heart of product management itself.</p>
<h3>Delivery</h3>
<p>Scott says that focusing exclusively on features, cost schedules, and deadlines is one of the biggest product roadmap anti-patterns. Therefore, a document that lists solutions by their deadline is not a product roadmap, it is a delivery schedule or project plan. But delivery is an important part of product strategy so there’s a case for it to figure in some form on a roadmap.</p>
<h3>Confidence</h3>
<p>Scott says that confidence measures are a powerful tool for discussing options while managing expectations. Confidence is influenced by a range of factors and is context specific. He suggests using standard red/amber/green ratings to help manage expectations.</p>
<h3>Age</h3>
<p>Scott suggests setting expectations around the frequency with which you need to review strategy.  He aims to review his roadmaps every month (even if it’s to gain confidence that it’s still fine), and to give a more considered review every quarter.</p>
<p>Read the full article <a href="https://www.mindtheproduct.com/product-roadmaps-in-five-easy-pieces/" target="_blank" rel="noopener">Product roadmaps in five easy pieces</a></p>

core/freeform

Placing product bets on your roadmap by Indicative

Perfecting product roadmaps with Janna Bastow

Why roadmaps don’t matter (that much) by Stephen Culligan

Lessons learned in building product roadmaps by Jen Taylor

A designer, a product manager, and an engineer walk into a bar…by Karishma Irani

How to avoid turning your product into a feature factory by Ravi Kumar Sapata

How to adapt to unforeseen circumstances that influence your product by Patryk Pawlikowski

Startup Roadmaps and Prioritisation, by Ahmed El-Sharkasy

Creating  Consistency Within the Chaos of Roadmapping by Rohini Pandhi

SUNDAY REWIND: Product roadmaps in five easy pieces

ProductTank Bangalore

ProductTank Mumbai

ProductTank Johannesburg

ProductTank Tauranga

ProductTank Bielefeld

ProductTank Auckland

ProductTank Vilnius

ProductTank Timisoara

ProductTank Stockholm

ProductTank München

ProductTank Düsseldorf

ProductTank Birmingham

ProductTank Norwich

ProductTank Heidelberg

ProductTank Malmö

ProductTank Amsterdam

ProductTank Barcelona

ProductTank Newcastle Upon Tyne

ProductTank London

ProductTank Curitiba

ProductTank Brisbane

ProductTank Perth

ProductTank Málaga

ProductTank Buenos Aires

ProductTank Tokyo

ProductTank Braunschweig

ProductTank Edinburgh

ProductTank Pittsburgh

ProductTank Dubai

ProductTank Vienna

ProductTank Bristol

ProductTank Washington

ProductTank Bucharest

ProductTank Valencia

ProductTank Raleigh

ProductTank Brno

ProductTank Paris

ProductTank Orlando

ProductTank Rotterdam

ProductTank Montréal

ProductTank Bangkok

ProductTank San Diego

ProductTank Hong Kong

ProductTank Charlotte

ProductTank Exeter

ProductTank Manchester

SUNDAY REWIND: Product roadmaps in five easy pieces

Eira Hayward

Read more

Comments