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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

This week&#8217;s Sunday Rewind takes us back a few years to an article from Juan Jose Ramirez that unpicks our approach to product design and suggests a design methodology that product managers may find useful to add to their workflow.
The author says that most product professionals start with a high-end design for their product and jump directly into wireframing. Then they run those wireframes past potential users and then iterate based on the feedback they get from them.
<a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Discover more insights from our Sunday Rewind series.</a>
He says: “The problem with this approach is that they’re not showing the users the intrinsic solution. They’re just assuming that their implementation is the correct solution and they’re missing a world of user feedback by doing this.”
Juan Jose Ramirez’ methodology has five stages &#8211; understand, observe, visualise and predict, evaluate and refine, and define.
He says: “After completing the five-stage process you will have a document that is an invaluable prototyping asset.”
Read the full article <a href="https://www.mindtheproduct.com/stop-thinking-about-user-interface-a-product-approach-for-designing-products-of-the-future/" target="_blank" rel="noopener">Stop Thinking About User Interface: A Product Approach for Designing Products of the Future</a>

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SUNDAY REWIND: Stop thinking about the user interface

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SUNDAY REWIND: Stop thinking about the user interface

Eira Hayward

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