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Mind the Product

Customer

How behavioral economics can improve product strategy

Product Roadmap

Why most product roadmaps fail: Phil Hornby (Product Leadership Coach) – ProductTank Porto

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Join us at #mtpcon London in 2025 – mark your calendars

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

Deep dive: Crafting your product vision and mission

5 ways to invent and simplify as an AI/ML product manager

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>Last week we gathered 1,650 passionate product people from 34 countries around the world in San Francisco for two days of learning, sharing, and honing our craft. It started with nearly 600 attendees deep-diving into new skills during a day full of workshops and product leadership discussions, followed by a fantastic kick-off event hosted by some of our sponsors. The next day saw the full 1,650 attendees descend on the iconic Louise M. Davies Symphony Hall in  San Francisco&#8217;s Civic Centre for a day of 10 incredible keynotes from Denise Jacobs, Michael Sippey, Brandon Chu, David J Bland, Tricia Wang, Fareed Mosavat, Steve Portigal, Kathy Pham, Elizabeth Churchill, and Teresa Torres.</p>
<p>A huge thanks to our tireless team for making it all happen – from our crew, volunteers, and production and venue staff to our sponsors. Above all though, thanks to our wonderful speakers for getting the conversation started and to our terrific audience for keeping it going late into the night.</p>
<blockquote><p>Mind the Product has been <strong>my favorite conference ever</strong>. It&#8217;s just my people, my community, people who do my craft.<cite>Kathy Pham, Fellow at Mozilla, Harvard, and MIT</cite></p></blockquote>
<p>With over 19.9 million impressions on Twitter and 1,650 passionate product people in the room, Mind the Product continues to be the biggest product conference in the world, and &#8211; thanks to all that engagement by our speakers and audience &#8211; it&#8217;s also the best. And we&#8217;re not the only ones who think so, check out our recap video above, or the write-ups and audience reactions below!</p>
<p>See you in <a href="https://www.mindtheproduct.com/mtpcon/london" target="_blank" rel="noopener noreferrer">London</a> in October!</p>
<p>&nbsp;</p>
<h2>Photos</h2>
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<div class="row">
<div class="col-sm" style="text-align: center;"><a href="https://www.flickr.com/photos/87908589@N08/albums/72157709820854022"><img decoding="async" class="aligncenter size-medium wp-image-13581" style="padding-bottom: 0.5rem;" src="https://www.mindtheproduct.com/wp-content/uploads/2019/07/mtpcon-SF-2019-workshops.jpg" alt="#mtpcon workshops" width="250" /></a><a href="https://www.flickr.com/photos/87908589@N08/albums/72157709820854022" target="_blank" rel="noopener noreferrer">Workshops</a></div>
<div class="col-sm" style="text-align: center;"><a href="https://www.flickr.com/photos/87908589@N08/albums/72157709820816062"><img decoding="async" class="aligncenter size-medium wp-image-13580" style="padding-bottom: 0.5rem;" src="https://www.mindtheproduct.com/wp-content/uploads/2019/07/mtpcon-SF-2019-leadership-forum.jpg" alt="mtpcon product leadership forum" width="250" /></a><a href="https://www.flickr.com/photos/87908589@N08/albums/72157709820816062" target="_blank" rel="noopener noreferrer">Leadership</a></div>
<div class="col-sm" style="text-align: center;"><a href="https://www.flickr.com/photos/87908589@N08/albums/72157709754913921"><img decoding="async" class="aligncenter size-medium wp-image-13563" style="padding-bottom: 0.5rem;" src="https://www.mindtheproduct.com/wp-content/uploads/2019/07/mtpcon-SF-2019-conference.jpg" alt="Mind the Product San Francisco 2019" width="250" /></a><a href="https://www.flickr.com/photos/87908589@N08/albums/72157709754913921" target="_blank" rel="noopener noreferrer">Conference</a></div>
</div>
</div>
<p>&nbsp;</p>
<h2>Write ups</h2>
<p><a href="https://www.mindtheproduct.com/what-we-learned-at-mtpcon-san-francisco-2019/" target="_blank" rel="noopener noreferrer">What we learned at #mtpcon San Francisco 2019</a> by Emily Tate<br />
<a href="https://www.mindtheproduct.com/insights-from-the-mtpcon-san-francisco-product-leadership-forum/" target="_blank" rel="noopener noreferrer">Insights From the #mtpcon San Francisco Product Leadership Forum</a> by Kate Bennet<br />
<a href="https://www.productboard.com/blog/mind-the-product-excellence-sf/" target="_blank" rel="noopener noreferrer nofollow">Championing Product Excellence at Mind the Product San Francisco</a> by ProductBoard<br />
<a href="https://www.productplan.com/product-managers-learn-to-let-go/" target="_blank" rel="noopener noreferrer nofollow">Product Managers: Learn to Let Go</a> by ProductPlan<br />
<a href="https://www.usertesting.com/blog/mind-the-product-2019/" target="_blank" rel="noopener noreferrer nofollow">Our Product Team&#8217;s Top Takeaways</a> by UserTesting<br />
<a href="https://www.linkedin.com/pulse/so-how-mind-product-nacho-andrade/" target="_blank" rel="noopener noreferrer nofollow">So, How Was Mind the Product?</a> by Nacho Andrade<br />
<a href="https://medium.com/@colinc/learnings-from-mind-the-product-2019-2d9cf242d688">Learnings from Mind The Product 2019</a> by Colin Chong</p>
<p>&nbsp;</p>
<h2>Your reactions</h2>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Feeling energized from <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> now that I’ve had the time to reflect and digest.</p>
<p>— Dan Huynh (@dandhuynh) <a href="https://twitter.com/dandhuynh/status/1151643297728778240?ref_src=twsrc%5Etfw">July 18, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Too much good content at <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> right now &#8211; so many bookmarks. 🔖 📚 🤓 <a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a></p>
<p>— Matt Richmond (@matty_richo_) <a href="https://twitter.com/matty_richo_/status/1151620849058762753?ref_src=twsrc%5Etfw">July 17, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Platforms, design systems, data, ethical tech, empowerment, continuous discovery/research and playbooks&#8230; talks at <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> SF 2019 echoed key themes in the tech industry at large today. Well curated and insightful event <a href="https://twitter.com/bfgmartin?ref_src=twsrc%5Etfw">@bfgmartin</a> &amp; team! 👏🏼</p>
<p>— Natalie Hollier (@nataliehollier) <a href="https://twitter.com/nataliehollier/status/1151553204938821632?ref_src=twsrc%5Etfw">July 17, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Platforms, design systems, data, ethical tech, empowerment, continuous discovery/research and playbooks&#8230; talks at <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> SF 2019 echoed key themes in the tech industry at large today. Well curated and insightful event <a href="https://twitter.com/bfgmartin?ref_src=twsrc%5Etfw">@bfgmartin</a> &amp; team! 👏🏼</p>
<p>— Natalie Hollier (@nataliehollier) <a href="https://twitter.com/nataliehollier/status/1151553204938821632?ref_src=twsrc%5Etfw">July 17, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">1) There were so many moments at <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> that challenged me to evolve my own thinking about PM. That&#8217;s how we get better, and that&#8217;s how we move the field forward. And, honestly, I haven&#8217;t always been *super* eager to put myself in those situations.</p>
<p>— Matt LeMay (@mattlemay) <a href="https://twitter.com/mattlemay/status/1151539304830656512?ref_src=twsrc%5Etfw">July 17, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en"><a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> was a blast. Thank you so much for all the love.</p>
<p>— Teresa Torres (@ttorres) <a href="https://twitter.com/ttorres/status/1151495453986287617?ref_src=twsrc%5Etfw">July 17, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Always leaving <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> feeling refreshed, empowered, and driven to build better solutions to real challenges. <a href="https://twitter.com/hashtag/productmanagement?src=hash&amp;ref_src=twsrc%5Etfw">#productmanagement</a> <a href="https://t.co/ZcNSDaLP7k">pic.twitter.com/ZcNSDaLP7k</a></p>
<p>— Colin Chong (@chongcolin) <a href="https://twitter.com/chongcolin/status/1151342843857735680?ref_src=twsrc%5Etfw">July 17, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Epic day at <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> in <a href="https://twitter.com/hashtag/SanFrancisco?src=hash&amp;ref_src=twsrc%5Etfw">#SanFrancisco</a> &#8211; fabulous speakers sharing their thoughts on <a href="https://twitter.com/hashtag/product?src=hash&amp;ref_src=twsrc%5Etfw">#product</a></p>
<p>Thanks <a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a>! <a href="https://t.co/okvV3gE4zp">pic.twitter.com/okvV3gE4zp</a></p>
<p>— Kevin Mason (@kev_mason) <a href="https://twitter.com/kev_mason/status/1151311415723954176?ref_src=twsrc%5Etfw">July 17, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Best <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> out of the three (four?) I’ve attended. New voices, speaker diversity, nice theming of topics. Will be back next year 🙂</p>
<p>— Megan Gleason (@fishmegs) <a href="https://twitter.com/fishmegs/status/1151302590325411840?ref_src=twsrc%5Etfw">July 17, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">On the big stage:<br />
10 speakers<br />
6 people of color<br />
5 women<br />
3 white guys.</p>
<p>Not only is it possible, the content is amazing.</p>
<p>Well done <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a>!</p>
<p>— heather bussing (@heatherbussing) <a href="https://twitter.com/heatherbussing/status/1151264303426592768?ref_src=twsrc%5Etfw">July 16, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-16735" src="https://www.mindtheproduct.com/wp-content/uploads/2019/07/Mind-the-Product-San-Francisco-2019-Thank-You-1024x683.jpg" alt="Mind the Product San Francisco 2019 Thank You" width="1024" height="683" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/07/Mind-the-Product-San-Francisco-2019-Thank-You-1024x683.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/07/Mind-the-Product-San-Francisco-2019-Thank-You-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/07/Mind-the-Product-San-Francisco-2019-Thank-You-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/07/Mind-the-Product-San-Francisco-2019-Thank-You.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>

core/freeform

Product Management Community

The role of an AI product manager by Hiroki Nakamura

Unusual business in the product discovery stage by Kristian Collin Berge

The good, bad, and ugly of OKRs by Jenny Herald

What we learned at #mtpEngage Hamburg 2022

Robotics and society by Cynthia Yeung

Building an industry product by Nick Eales

How to encourage clicks without shady tricks by Paul Boag

Mindset – Being Empowered To Manage Your Stakeholders With Papa Akuffo

Mindset – Blaming the Framework, Core Team Communication, and Remote Working With Matt LeMay

Thank you for Coming Together to Hone our Craft at #mtpcon SF 2019

Martin Eriksson