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Mind the Product

Artificial intelligence (AI)

How to build AI products that users trust: 3 core focus areas to stay user-centric

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Leading product ops at Delivery Hero with Koen Dunbelaar

B2B product management

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Building Product Teams

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Data Driven Product Management

Digital Transformation

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Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

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Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Mistakes, learnings, and a product person’s relentless journey into leadership

Everything wrong with the product management job market. And how to fix it

My key lessons from creating digital product for the MENA region 

Adam is Head of Product at Co-op Digital, a Mind the Product Trainer, and Co-organiser of both ProductTank Manchester and the first ever MTP Engage Manchester conference. At Co-op Adam works with multidisciplinary digital teams to create world-class products and services. He specialises in product management, and has a fascination in behavioural economics and psychology, and how they influence the products we build and use.

Head of Product Design

Adam Warburton

Senior digital product manager at Manchester City Football Club with extensive experience of web, mobile, broadcast and OTT application development. Special interest in developing platforms and delivery of complimentary content across a variety of screens. In 2011, I brought ProductTank to Manchester and have been organising events for Product Managers in the city ever since.

Graeme Goulden

<p>On February 8th and 9th we got together in Manchester to put the challenge out to build better products via our workshops and conference. We got 24 of the world&#8217;s best product people on stage at Manchester Central and covered pretty much every element of managing products and what influences them.</p>
<p>We come together to share our stories and our knowledge, to learn and to grow our networks. The conference delivered on this &#8211; and then some! We also wanted to hang the first ever product conference in Manchester, on Manchester itself. This is not to say it was all about Manchester, more about the lessons this city, with its long tradition of innovation and non-conformity, has taught us; from the iterative nature of the very space we met in to the legacy our decisions can have, epitomised by the statue of Abraham Lincoln which stands close to Manchester Town Hall.</p>
<figure id="attachment_15160" aria-describedby="caption-attachment-15160" style="width: 1024px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-large wp-image-15160" src="https://www.mindtheproduct.com/wp-content/uploads/2019/02/Mind-the-Product-Engage-Manchester-2019-1024x683.jpg" alt="Mind the Product Engage Manchester 2019" width="1024" height="683" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/02/Mind-the-Product-Engage-Manchester-2019-1024x683.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/02/Mind-the-Product-Engage-Manchester-2019-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/02/Mind-the-Product-Engage-Manchester-2019-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/02/Mind-the-Product-Engage-Manchester-2019.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-15160" class="wp-caption-text">The Mayor of Greater Manchester&#8217;s Opening Remarks</figcaption></figure>
<p>The day started with some inspiration from the Mayor of Greater Manchester, Andy Burnham, who laid out the stall of Manchester’s digital ambition. Then it was in to keynote sessions, led by Nilan Peiris, Lou Cordwell and Tom Loosemore. And then things got crazy. Running into 14 incredible session speakers who, quite literally, packed the Exchange rooms! And had us running around trying to crank the AC!</p>
<p>The day was rounded out brilliantly by three more keynotes from Gabrielle Bufrem, Lucie McLean and the just-in-from-SF, Dave Wascha. And who can forget the invention of slideception?! Which we still claim to have won&#8230; 😉</p>
<p>A huge, genuinely heart-felt, thank you to all the Mind the Product team, the speakers, crew, volunteers, sponsors, production and venue staff. We couldn&#8217;t have done it without these incredible people! And thank you to you, our audience, for joining us, for getting involved and for creating such an incredibly welcoming community vibe to the event. Take a look at some of the reactions to the event below!</p>
<p>We left you with a challenge, to build better products, in the right way, together. Come and tell us how you&#8217;re doing this at ProductTanks through 2019 &#8211; or, maybe, come join us on the stage at MTP Engage Manchester 2020.</p>
<blockquote><p>It’s about meeting other product managers, realising the strength of the community, and getting the sense that you’re part of a movement<cite>Tom Loosemore</cite></p></blockquote>
<h2>Photo Gallery</h2>
<p><a title="MTP Engage Manchester 2019" href="https://www.flickr.com/photos/87908589@N08/albums/72157705258814121" data-footer="true" data-flickr-embed="true"><img loading="lazy" decoding="async" src="https://farm8.staticflickr.com/7817/47038438462_aabe67bff3_b.jpg" alt="MTP Engage Manchester 2019" width="1024" height="683" /></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script></p>
<h2>Write-ups</h2>
<p><a href="https://www.linkedin.com/pulse/few-headlines-from-mtp-manchester-aaron-gonzalez-o-mahoney/" target="_blank" rel="noopener">Headlines from MTP Engage Manchester</a> by Aaron Gonzalez O&#8217;Mahoney<br />
<a href="https://medium.com/@ianroddis/a-rainy-day-in-manchester-listening-to-new-order-and-tom-loosemore-at-mind-the-product-engage-bcd8405a3f81" target="_blank" rel="noopener">A Rainy Day in Manchester Listening to New Order and Tom Loosemore</a> by Ian Roddis</p>
<h2>Reactions</h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en"><a href="https://twitter.com/hashtag/MTPEngage?src=hash&amp;ref_src=twsrc%5Etfw">#MTPEngage</a> <a href="https://twitter.com/hashtag/Manchester?src=hash&amp;ref_src=twsrc%5Etfw">#Manchester</a> was everything I hoped:-<br />
🥂 Celebratory<br />
🧐 Retrospective<br />
🤩 Inspirational<br />
🤔 Thought-provoking<br />
🔩 Practical<br />
😆 Fun<a href="https://twitter.com/MTPEngageMCR?ref_src=twsrc%5Etfw">@MTPEngageMCR</a>: the best thing, the right way, together. <a href="https://twitter.com/hashtag/MindTheProduct?src=hash&amp;ref_src=twsrc%5Etfw">#MindTheProduct</a> <a href="https://twitter.com/hashtag/ProdMgmt?src=hash&amp;ref_src=twsrc%5Etfw">#ProdMgmt</a> <a href="https://twitter.com/hashtag/ProductManagement?src=hash&amp;ref_src=twsrc%5Etfw">#ProductManagement</a> <a href="https://t.co/ZSDR6seH7W">pic.twitter.com/ZSDR6seH7W</a></p>
<p>— Andy Holland (@iAndyHolland) <a href="https://twitter.com/iAndyHolland/status/1094269930437005312?ref_src=twsrc%5Etfw">February 9, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Well that was a huge pile of fun. Met soooo many people doing incredible things in the north west and working to build that future of the UK’s product community. The future’s not so bright in the UK at the moment so thank you to everyone who made <a href="https://twitter.com/hashtag/MTPengage?src=hash&amp;ref_src=twsrc%5Etfw">#MTPengage</a> a ray of sunshine 🌞 <a href="https://t.co/7uAjd3ORDW">https://t.co/7uAjd3ORDW</a></p>
<p>— luciemclean (@luciemclean) <a href="https://twitter.com/luciemclean/status/1094070398415765506?ref_src=twsrc%5Etfw">February 9, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p dir="ltr" lang="en">Top job, what a fantastic day chaps <a href="https://twitter.com/graemegoulden?ref_src=twsrc%5Etfw">@graemegoulden</a> &amp; <a href="https://twitter.com/adamwarb?ref_src=twsrc%5Etfw">@adamwarb</a> Proud and excited to be part of it <a href="https://twitter.com/hashtag/MTPEngage?src=hash&amp;ref_src=twsrc%5Etfw">#MTPEngage</a> <a href="https://twitter.com/MTPEngageMCR?ref_src=twsrc%5Etfw">@MTPEngageMCR</a> <a href="https://twitter.com/hashtag/prodmgmt?src=hash&amp;ref_src=twsrc%5Etfw">#prodmgmt</a> <a href="https://twitter.com/hashtag/madeinmanchester?src=hash&amp;ref_src=twsrc%5Etfw">#madeinmanchester</a> <a href="https://twitter.com/hashtag/MindTheProduct?src=hash&amp;ref_src=twsrc%5Etfw">#MindTheProduct</a> <a href="https://t.co/qmc1gKL5df">pic.twitter.com/qmc1gKL5df</a></p>
<p>— Pluap (@Pluap) <a href="https://twitter.com/Pluap/status/1093926427232215041?ref_src=twsrc%5Etfw">February 8, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p dir="ltr" lang="en">Wow. Today was such a whirlwind of learning, sharing, talking, laughing, listening and exploring. <a href="https://twitter.com/hashtag/MTPEngage?src=hash&amp;ref_src=twsrc%5Etfw">#MTPEngage</a> thanks for bringing all these product people together 🙌🏼 <a href="https://t.co/v0iaQh89Iq">pic.twitter.com/v0iaQh89Iq</a></p>
<p>— Maxine (@MaxineE_L) <a href="https://twitter.com/MaxineE_L/status/1093954582600957952?ref_src=twsrc%5Etfw">February 8, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>

core/freeform

Product Management Conference

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What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Thank you for Helping to Build Better Products at #MTPEngage Manchester 2019

Adam Warburton

Graeme Goulden