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Mind the Product

Product Management

An Anthropic report on Claude misuse, Intel restructuring and layoffs: This week’s news round-up

Artificial intelligence (AI)

Three creative problem-solving frameworks for ideating with generative AI

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Why great product managers think like therapists

When your product is not THE product by Emily Tate at #mtpcon London 2025

Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

What AI can’t—and shouldn’t—do for product managers

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Director of Content Strategy

Imogen Schels

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>Last week we ran <a href="https://www.mindtheproduct.com/mtpcon/digital/" target="_blank" rel="noopener noreferrer">#mtpcon Digital</a> &#8211; our 20th conference but also our first that was fully online. We&#8217;ll admit that none of us were quite sure what to expect from a digital conference, or whether an experience limited to your browser could live up to the 19 conferences that preceded it, all of which have been held in iconic venues around the world. Now, the results are in &#8211; and I think it’s fair to say that #mtpcon digital more than lived up to its predecessors &#8211; in fact, 85% of you agreed and said it exceeded your expectations!</p>
<blockquote class="twitter-tweet tw-align-center ">
<p dir="ltr" lang="en">We don&#8217;t feel alone anymore as a Product Manager. .<a href="https://twitter.com/MindtheProduct?ref_src=twsrc%5Etfw">@MindtheProduct</a> is always with us. We are more crowded than ever today. 🥳 <a href="https://t.co/BXvDRdewBa">pic.twitter.com/BXvDRdewBa</a></p>
<p>— Ezgi Erdem Aytaç (@pmezgi) <a href="https://twitter.com/pmezgi/status/1282707351057977345?ref_src=twsrc%5Etfw">July 13, 2020</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Each day started with some light-hearted socialising, whether over coffee, yoga, or in a heated omelette making challenge. We then had a keynote speaker set the tone for the day, before we jumped into intense breakout sessions and eventually had fun meeting new people in the speed networking before closing out with more breakouts and a final keynote.</p>
<p>As with all #mtpcons some of the best conversations were the ones at the after parties. It was at this point of the day that we could digest and discuss what we’d taken away from the talks and sessions over drinks, in a hilarious bad advice salon, during quiz nights and even in the odd cocktail masterclass.</p>
<figure style="width: 1600px" class="wp-caption alignnone"><img loading="lazy" decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2020/07/c91ced1b-9b4b-49a0-8d2b-e9ad07115663_mtpcon20digital20Cocktail20masterclass.jpeg" alt="cocktail masterclasses #mtpcon style" width="1600" height="1200" /><figcaption class="wp-caption-text">Being digital did not mean no afterparty! Here&#8217;s how we hosted our cocktail masterclasses #mtpcon style</figcaption></figure>
<p>Every single speaker, attendee, and sponsor jumped in with both feet and engaged with each other in ways that only an online conference can support. There were debates, shared insights and lessons learned, laughs, and general product therapy. Thank you, one and all.</p>
<blockquote class="twitter-tweet tw-align-center ">
<p dir="ltr" lang="en">Deliver value beyond empathy. 🙌 Such a powerful message and a kickass talk from Nancy Douyon on inclusive design, humanizing impact, and questioning assumptions! <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> <a href="https://twitter.com/hashtag/productmanagement?src=hash&amp;ref_src=twsrc%5Etfw">#productmanagement</a> <a href="https://twitter.com/hashtag/InclusiveCreativity?src=hash&amp;ref_src=twsrc%5Etfw">#InclusiveCreativity</a> <a href="https://t.co/gTsrquSEpC">pic.twitter.com/gTsrquSEpC</a></p>
<p>— pelagiya dragomirova (@pelagiya) <a href="https://twitter.com/pelagiya/status/1283116826168365056?ref_src=twsrc%5Etfw">July 14, 2020</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<h2>Here&#8217;s to the Future</h2>
<p>And that is why coming together like this is so important &#8211; we&#8217;re all facing new realities, and the 2020s will look very different from the decade before. But these monumental changes happening all around us make good product management practice more important than ever. Only by focusing on the first principles of our craft &#8211; like customer centricity, agility, and strategic thinking &#8211; will we be able to thrive in this new environment.</p>
<h3>So what have we learned from this new event?</h3>
<p>Going online might have been an adjustment, but it&#8217;s one that&#8217;s allowed us to shift from a model where you might only get 1-2 days per year of focusing on your craft at a conference to a one where you can still enjoy those big inspirational events, just in a digital setting.</p>
<figure id="attachment_20826" aria-describedby="caption-attachment-20826" style="width: 908px" class="wp-caption aligncenter"><a href="https://www.mindtheproduct.com/wp-content/uploads/2020/07/e892b34c-bf6b-4161-a055-88c16a6cb4f2_Gibson20Biddle20leadership20skills20slido.jpg"><img loading="lazy" decoding="async" class="wp-image-20826 size-full" src="https://www.mindtheproduct.com/wp-content/uploads/2020/07/e892b34c-bf6b-4161-a055-88c16a6cb4f2_Gibson20Biddle20leadership20skills20slido.jpg" alt="mtpcon digital format" width="908" height="764" /></a><figcaption id="caption-attachment-20826" class="wp-caption-text">Our new format enabled us to connect and engage in a different way &#8211; and we liked it!</figcaption></figure>
<p>We&#8217;ve been overwhelmed by some of the lovely feedback we&#8217;ve received and have been so happy to hear that this new event made attending possible for some who might not have been able to attend otherwise. Ultimately, we&#8217;re grateful that our planning and efforts to design a classically #mtpcon experience in this format paid off.</p>
<p>The event provided a super engaging experience with a pathway into an ongoing learning experience through our membership. So, not only are we delighted that the conference itself went so well, it&#8217;s great that our attendees are now members &#8211; together, we can continue to come together to improve our craft, our practice, and our careers all year!</p>
<h2>Watch the Keynotes</h2>
<p>As a Mind the Product member you can enjoy all the keynotes again, right now! You&#8217;ll find each one linked from <a href="https://www.mindtheproduct.com/watch-the-mtpcon-digital-2020-keynotes/">this post</a> and we&#8217;ll leave them on your dashboard for the time being so that they&#8217;re easy for you to find. You can also enjoy the video and complete writeup of opening keynote <a href="https://www.mindtheproduct.com/well-prepared-and-empty-handed-by-matt-lemay" target="_blank" rel="noopener noreferrer">Incomplete by Design by Matt LeMay</a>. Further writeups will be released as follows:</p>
<ul>
<li>24 July: Every Problem is a People Problem by Christian Idiodi</li>
<li>31 July: Your Product Career by Gibson Biddle</li>
<li>7 August: Inclusive Design: Dreams and Disasters by Nancy Douyon</li>
<li>14 July: Product Positioning by April Dunford</li>
<li>21 August: Thinking Outside the Product Box by Jimena Almendares</li>
</ul>
<p>AND we&#8217;ll be releasing the Breakout Session videos (weekly) in groups, starting this Wednesday (July 22)! Here’s whose sessions you can see, when:</p>
<ul>
<li>22 July: C Todd Lombardo, Gabrielle Bufrem, Jeff Gothelf and Jeff Patton</li>
<li>29 July: Joe Leech, Kristen Berman, Steve Portigal and Alicia Dixon</li>
<li>5 August: Denise Jacobs, Christina Wodtke and Adam Thomas</li>
<li>12 August: Petra Wille, Hope Gurion and DeVaris Brown</li>
<li>19 August: Bruce McCarthy, Jonathan Hassell, Amber Kearney, Maggie Crowley</li>
</ul>
<p>Keen to get in on the action? Mind the Product membership is designed to help you discover new ways to level up your career, build better products, and lead successful product teams. <a href="https://www.mindtheproduct.com/membership/compare/" target="_blank" rel="noopener noreferrer">Become a member today</a> to access all of the amazing content from #mtpcon Digital 2020 (and more) plus access to exclusive member events.</p>
<h2>Thanks to Our Supporters</h2>
<p>It goes without saying that an event like this couldn’t go ahead without the support of fantastic sponsors and we were delighted to have this fabulous bunch backing #mtpcon Digital.</p>
<p><a href="https://miro.com/" target="_blank" rel="noopener noreferrer">Miro</a> (our Gold Sponsor!), <a href="https://www.split.io/" target="_blank" rel="noopener noreferrer">Split</a>, <a href="https://www.invisionapp.com/" target="_blank" rel="noopener noreferrer">InVision</a>, <a href="https://www.deliveryhero.com/" target="_blank" rel="noopener noreferrer">Delivery Hero</a>, <a href="https://info.usertesting.com/" target="_blank" rel="noopener noreferrer">User Testing</a>, <a href="https://auth0.com/" target="_blank" rel="noopener noreferrer">Auth0</a> and <a href="https://www.pendo.io/" target="_blank" rel="noopener noreferrer">Pendo</a> were all on hand to offer advice to attendees and spent time getting to know new people in the community. Some put on demos while others hosted coffee mornings and Happy Hours &#8211; to our awesome sponsors, thank you!</p>
<p><a href="https://miro.com/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-20686" src="https://www.mindtheproduct.com/wp-content/uploads/2020/07/Miro-at-mtpcon.png" alt="Miro at #mtpcon Digital" width="250" height="99" srcset="https://www.mindtheproduct.com/wp-content/uploads/2020/07/Miro-at-mtpcon.png 500w, https://www.mindtheproduct.com/wp-content/uploads/2020/07/Miro-at-mtpcon-300x119.png 300w" sizes="(max-width: 250px) 100vw, 250px" /></a></p>
<p><a href="https://www.mindtheproduct.com/wp-content/uploads/2020/07/mtpcon-digital-logos.png"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-20687" src="https://www.mindtheproduct.com/wp-content/uploads/2020/07/mtpcon-digital-logos.png" alt="#mtpcon digital sponsors" width="461" height="190" srcset="https://www.mindtheproduct.com/wp-content/uploads/2020/07/mtpcon-digital-logos.png 922w, https://www.mindtheproduct.com/wp-content/uploads/2020/07/mtpcon-digital-logos-300x123.png 300w, https://www.mindtheproduct.com/wp-content/uploads/2020/07/mtpcon-digital-logos-768x316.png 768w" sizes="(max-width: 461px) 100vw, 461px" /></a></p>

core/freeform

Product Management Conference

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Thank you for joining us at #mtpcon Digital 2020

Imogen Schels

Martin Eriksson

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