It’s been a good week for TikTok which announced it is rolling out AI-powered Smart Keyword Filters, a content moderation tool designed to improve user control over the content displayed in their For You feed.
The feature builds on TikTok’s existing keyword filter system by incorporating AI to identify and filter out not only specified keywords.Users can now filter up to 200 keywords, and the AI will also block related terms, synonyms, and slang variations.
TikTok’s Director of Product Management Dan Brodovich said on LinkedIn: “As the product leader, it's incredibly rewarding to see these tools go live, empowering our users with unprecedented control over their content experience. By leveraging #AI, we're providing industry-leading solutions that allow for more personalised and refined content discovery.
This is a significant step forward in our commitment to fostering a safer, more trusted and user-centric platform that truly meets individual needs.”
TikTok has also launched a "Manage Topics" feature that enables users to adjust the frequency of content from various categories - such as sports, travel, humour, and creative arts - without completely removing them. TikTok has also introduced an "Updated Safety Center Guide", designed to help users better understand and customise their For You feed. It’s all part of a broader push from the company to promote transparency and empower users in their content choices.
