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Mind the Product

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How behavioral economics can improve product strategy

Product Roadmap

Why most product roadmaps fail: Phil Hornby (Product Leadership Coach) – ProductTank Porto

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

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Data Driven Product Management

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Minimum Viable Product

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Join us at #mtpcon London in 2025 – mark your calendars

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

Deep dive: Crafting your product vision and mission

5 ways to invent and simplify as an AI/ML product manager

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>In the past month we’ve looked at why it’s so difficult to be outcome-led, the ugly truths about NPS in B2B companies, what it means to build a diverse product team, and much more besides. In case you’ve missed any of it, here’s the rundown on our most-read posts in April.</p>
<h3>3 tips to ensure a flexible product roadmap</h3>
<p>In this post Jordan Jacobi shares some tips to “help you build a roadmap that’s set up to conquer the unknown”.  She advises that you prepare your post-release workflow, because mapping out potential workflows and defining priorities can help you make decisions more quickly post launch. You should also lay out your work in a visual roadmap in order to help stakeholders and prioritise outcomes over outputs, says Jordan.</p>
<p><a href="https://www.mindtheproduct.com/3-tips-to-ensure-a-flexible-product-roadmap/" target="_blank" rel="noopener">3 tips to ensure a flexible product roadmap</a></p>
<h3>Dealing with HiPPOs and big dogs in product</h3>
<p>In this article we catch up with Randeep Sidhu, the former Head of Product for the NHS Covid 19 app, to find out what he’s doing now and hear about his strategies for being successful in companies that have little to no knowledge of product management.</p>
<p><a href="https://www.mindtheproduct.com/dealing-with-hippos-and-big-dogs-in-product/" target="_blank" rel="noopener">Dealing with HiPPOs and big dogs in product</a></p>
<h3>How to build an MVP that matters</h3>
<p>Author Robert Schlaff says that in his two decades as a product manager, he’s seen how much value agile tools can bring to software development. But he says they’re also often misunderstood and abused. Minimum Viable Product (MVP) is a powerful tool, driving production and cutting waste, but it’s often misinterpreted as “the lowest quality thing I can build.” In this article Robert shows us how he’s used the MVP process in his career and built MVPs that matter.</p>
<p><a href="https://www.mindtheproduct.com/how-to-build-an-mvp-that-matters/" target="_blank" rel="noopener">How to build an MVP that matters</a></p>
<h3>The 9 ugliest truths about NPS in B2B</h3>
<p>Senior Product Manager Paula Stürmer shares her thoughts on product managers who regularly use NPS as a metric in their B2B practices. NPS may be a widely used measure of customer satisfaction but it has many pitfalls, particularly in B2B products, she says.</p>
<p>It only provides a snapshot of the moment and doesn’t paint a comprehensive picture, she says, and doesn’t give any insight into problems. There’s also a long time lag between feedback and action, and an excellent score doesn’t mean much.</p>
<p><a href="https://www.mindtheproduct.com/the-9-ugliest-truths-about-nps-in-b2b/" target="_blank" rel="noopener">The 9 ugliest truths about NPS in B2B</a></p>
<h3>10 tips for writing good product handover documentation</h3>
<p>Abigail Lloyd has worked in product development for more than 10 years so is well placed to offer some insight on what makes good product handover documentation. Briefly, she advises you shouldn’t assume that your audience has prior knowledge of the product and that you focus on answering questions that will develop understanding. Share the good, the bad and the ugly  &#8211; such as defects and known workarounds &#8211; Abigail adds. She also suggests you link to other apps where relevant, and that you share ways of working.</p>
<p><a href="https://www.mindtheproduct.com/10-tips-for-writing-good-product-handover-documentation/" target="_blank" rel="noopener">10 tips for writing good product handover documentation</a></p>

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Product Management

It’s the Strategy, stupid – Andrew Martinez-Fonts (VP Product, Honeysales)

LLM workflows for product managers: 3 key takeaways (Niloufar Salehi, Assistant Professor at UC Berkeley) – ProductTank SF

How to survive the next phase of tech – Jonty Sharples (Product and Strategy Consultant)

Transformed: Moving to the product model by Marty Cagan

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

Product teams in flux – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Top product management reads in April

Eira Hayward

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