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Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>As product managers, it is our job to define the right <a href="https://www.mindtheproduct.com/category/product-management-metrics-and-kpis/" target="_blank" rel="noopener noreferrer">metrics and KPIs</a> for our products and our businesses, which is critical if we want to measure our progress and know if we’re successfully driving the right outcomes. But how do you do that? In no particular order, here are eight of our best talks from Mind the Product and <a href="https://www.mindtheproduct.com/producttank-about/" target="_blank" rel="noopener noreferrer">ProductTank</a> on the topic:</p>
<h3><a href="https://www.mindtheproduct.com/product-metric-matters-josh-elman/">The Only Product Metric that Matters by Josh Elman</a></h3>
<p>In this compelling talk from Mind the Product San Francisco 2017, Josh Elman helps to break through the data noise to define the one product metric that matters based on his experience at LinkedIn, Facebook, Twitter, and the many startups he works with today as a partner at Greylock Ventures. <a href="https://www.mindtheproduct.com/product-metric-matters-josh-elman/" target="_blank" rel="noopener noreferrer">Watch now</a></p>
<h3><a href="https://www.mindtheproduct.com/the-hierarchy-of-engagement-by-sarah-tavel/">The Hierarchy of Engagement by Sarah Tavel</a></h3>
<p>How do you maximize your chances of building an enduring, consumer product? This is the big question for consumer companies, and in her #mtpcon San Francisco 2018 talk, Sarah Tavel, General Partner at Benchmark, says it comes down to understanding how to maximize engagement. <a href="https://www.mindtheproduct.com/the-hierarchy-of-engagement-by-sarah-tavel/" target="_blank" rel="noopener noreferrer">Watch now</a></p>
<h3><a href="https://www.mindtheproduct.com/driving-growth-vs-building-core-value-by-roan-lavery/">Driving Growth vs Building Core Value by Roan Lavery</a></h3>
<p>Product managers always find themselves trying to make disparate groups of people happy. In this #mtpcon London 2018 talk, the Co-Founder and CPO of FreeAgent shares their three-step framework to help manage this process across organisations. It starts by defining the core value of a product, in a way that everybody can understand, and then maps user journeys, at varying points of the user’s lifecycle. Finally, it creates a scorecard from a variety of KPIs. <a href="https://www.mindtheproduct.com/driving-growth-vs-building-core-value-by-roan-lavery/" target="_blank" rel="noopener noreferrer">Watch now</a></p>
<h3><a href="https://www.mindtheproduct.com/bets-boards-missions-and-north-stars-by-john-cutler/">Bets, Boards, Missions and North Stars by John Cutler</a></h3>
<p>In this ProductTank Barcelona talk, John Cutler, Product Evangelist at Amplitude, showcases some simple hacks he’s used time and time again as an advisor to help nudge organizations forward and get them thinking in new ways. <a href="https://www.mindtheproduct.com/bets-boards-missions-and-north-stars-by-john-cutler/" target="_blank" rel="noopener noreferrer">Watch now</a></p>
<h3><a href="https://www.mindtheproduct.com/key-experience-indicators-for-product-managers-by-tomer-sharon/">Key Experience Indicators for Product Managers by Tomer Sharon</a></h3>
<p>In this ProductTank New York talk, Tomer Sharon, Managing Director, Head of User Research &amp; Metrics at Goldman Sachs, introduces us to Key Experience Indicators (KEIs) &#8211; quantitative scores for specific, important, and actionable phenomena related to using products or services. <a href="https://www.mindtheproduct.com/key-experience-indicators-for-product-managers-by-tomer-sharon/" target="_blank" rel="noopener noreferrer">Watch now</a></p>
<h3><a href="https://www.mindtheproduct.com/how-to-connect-your-product-work-to-your-top-business-metrics-by-pratima-arora/">How to Connect Your Product Work to Your Top Business Metrics, By Pratima Arora</a></h3>
<p>In this ProductTank San Francisco talk, Head of Product at Confluence, Pratima Arora gives us a framework for making sure that our work has an impact on the overall business goals of the organization. <a href="https://www.mindtheproduct.com/how-to-connect-your-product-work-to-your-top-business-metrics-by-pratima-arora/" target="_blank" rel="noopener noreferrer">Watch now</a></p>
<h3><a href="https://www.mindtheproduct.com/video-making-data-actionable/">Making Data Actionable by Matthew Curry</a></h3>
<p>In this ProductTank London talk, Matthew Curry, Director of e-Commerce at Lovehoney, shares his experiences of making data actionable focusing on analytics and decision making in product management. <a href="https://www.mindtheproduct.com/video-making-data-actionable/" target="_blank" rel="noopener noreferrer">Watch now</a></p>
<h3><a href="https://www.mindtheproduct.com/video-10x-not-10-product-management-by-orders-of-magnitude-by-ken-norton/">10x Not 10%, Product Management by Orders of Magnitude by Ken Norton</a></h3>
<p>History is littered with companies who missed the boat on big new innovations and optimised their way to obsolescence – from Kodak inventing the digital camera but shelving it for fear of cannibalising their film revenue, to Swiss watchmakers inventing the quartz watch movement but letting the Japanese eat their market with it. Ken Norton from Google Ventures joined us at #mtpcon London 2015 and shared how we can all think bigger. <a href="https://www.mindtheproduct.com/video-10x-not-10-product-management-by-orders-of-magnitude-by-ken-norton/" target="_blank" rel="noopener noreferrer">Watch now</a></p>
<p style="text-align: left;">Discover more content on <a href="https://www.mindtheproduct.com/category/product-management-metrics-and-kpis/" target="_blank" rel="noopener noreferrer">Product Management Metrics and KPIs.</a></p>

core/freeform

Product Management Metrics and KPIs

Measuring the user experience by Tomer Sharon

Why product managers should not be data-driven by Jens-Fabian Goetzmann

Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

Top product metrics talks from Mind the Product

Martin Eriksson

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