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Synthesia becomes the UK’s largest AI product: Lessons for product teams

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Does product management only work for tech and startups?

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Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>In this <a href="https://www.mindtheproduct.com/producttank-about/" target="_blank" rel="noopener noreferrer">ProductTank</a> Sofia talk, VP of E-Commerce at SumUp, <span style="text-decoration: underline;"><a href="https://www.linkedin.com/in/patrykpawlikowski/" target="_blank" rel="noopener noreferrer">Patryk Pawlikowski</a></span>, explains how he and the team at SumUp adapted their product roadmap on the fly to cope with the disruption caused by the pandemic. The key points of his talk include:</p>
<ul>
<li>Unforeseen circumstances</li>
<li>Re-thinking products to a new reality</li>
<li>Adapting a product roadmap on the fly</li>
</ul>
<p>Watch the video to see Patryk’s talk in full or read on for an overview.</p>
<h2>Unforeseen circumstances</h2>
<p>SumUp provides card readers and terminals that enable small merchants in 31 countries worldwide to get paid. As part of the company culture, SumUp’s success is linked to the success of its merchants. When lockdown measures began in March 2020, these small merchants were some of the first to feel the sudden economic impact of the crisis.</p>
<p>As Patryk explains, this period meant that the team needed to re-align themselves around a common goal, determine new bold goals, and implement OKRs so that they and their merchants could survive going forward.</p>
<h2>Re-thinking products to a new reality</h2>
<p>Products had to be adapted to be mobile-first or mobile-only, and a quick and easy onboarding process was implemented to streamline operations. As Patryk pointed out, this was made possible by dividing their workforce into different squads and cross-collaboration around common goals.</p>
<p>Eventually, the SumUp team discovered a one-time window opportunity and performed what was essentially two years’ worth of product implementation in just 30 days. MVPs were quickly scaled from silent releases to public availability in their top markets, and thousands of merchants were onboarded.</p>
<h2>Adapting a product roadmap on the fly</h2>
<p>Patryk highlighted the key learnings from this period that product managers can follow:</p>
<ul>
<li>Assumptions are only useful if you know what’s coming</li>
<li>Talk to users to understand their daily struggles</li>
<li>Launch even if everything isn’t perfect</li>
<li>Early feedback is fundamental</li>
</ul>
<p>The key takeaway from this talk is that unforeseen circumstances are simply storms that need to be weathered, and they can turn out to be incredible opportunities.</p>
<h2>Enjoy more from ProductTank</h2>
<p>ProductTanks are informal meetups, created by <a href="https://www.mindtheproduct.com/about/" target="_blank" rel="noopener noreferrer">Mind the Product</a>, to bring local product people together and to enable speakers to share amazing product insights. Today we have ProductTanks in more than 200 cities across the globe and there’s probably one near you.</p>
<p>Learn more about <a href="https://www.mindtheproduct.com/producttank-about/" target="_blank" rel="noopener noreferrer">ProductTank</a> – find your local meetup, explore more ProductTank content, see the latest ProductTank news, and discover ways to get involved!</p>

core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

How to adapt to unforeseen circumstances that influence your product by Patryk Pawlikowski