post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

How to build a companion product and win user trust

mission statement

Deep dive: Crafting your product vision and mission

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Join us at #mtpcon London in 2025 – mark your calendars

How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

5 ways to invent and simplify as an AI/ML product manager

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

Building your own user experience and software stack: This week’s product news

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>The product manager is the voice of the user. In this <a href="https://www.mindtheproduct.com/producttank/" target="_blank" rel="noopener noreferrer">ProductTank San Francisco</a> talk, <a href="https://www.linkedin.com/in/yuewu1/" target="_blank" rel="noopener noreferrer">Yue Wu</a> &#8211; Head of Product for Home &amp; Local Services at Yelp &#8211; gives some stories and tips for understanding users and how to be more convincing as a product manager. This talk also includes a Q&amp;A session at the end where Yue is joined by Brian Tran, Director of Product Management at User Testing.</p>
<p>Watch the video to see her talk in full. Or read on for an overview of her key points:</p>
<ul>
<li>Feature planning with user research</li>
<li>Designing with user research</li>
<li>What this means for me</li>
<li>Improving product design with user research</li>
</ul>
<h2>Feature Planning With User Research</h2>
<p>Users don’t know what features they want. User research can be used to get users to show you what they don’t want to tell you. If a user is asked “how would you improve this product?” the answer they give may not actually get them to use the product more. Instead, through user research, product people can understand user intent and use it to develop what users need and not what they thought they wanted.</p>
<h2>Designing With User Research</h2>
<p>Leverage user research in the design of the product. Through design prototypes and eye tracking, you can get data to see how users are working with a product. Where are their eyes on the page? Over time it&#8217;s possible to develop a sixth sense of what users lack and help create the best features for them.</p>
<h2>What This Means for Me</h2>
<p>As a product person, it is important to remember that any unbiased research is better than no research. There are two ways to gather research from a user in a neutral habitat. Generative research for idea generation by observing what they would do to solve a problem or perform usability tests to see how they use your product and identify issues in the product or design.</p>
<h2>Improving Product Design Returns With User Research</h2>
<p>In this Q&amp;A session, Yue is joined by Brian to give answers to the audience from both a B2C and B2B perspective. One question asked was how to hone in on a segment for user research. In this case, the best way is to focus on the team goal and then segment users based on existing data that you have available. Another question asked how to balance the customer experience and business targets as a product manager. If the business model isn’t good then there will be no customers at all. It also depends on the time horizon goals. In the short term, the needs of the business may trump the long term needs of the customer. However, the key, in this case, is to focus on user retention if you want to solve both problems at once.</p>

core/freeform

Prioritising customer needs with Dan Olsen

Understanding and executing effective research

Prioritised Fireside Chat: Make better product decisions with JTBD

Connecting to your customers in a remote world by Anna Lee Anda

MTP Panel: Using discovery and research to influence key product decisions

Understanding the next 100m users in India by Akhil Jayaprakash

Performing Effective User Research: Advice From C Todd Lombardo

Communicating Research with Pace Layer Mapping by Adrian Howard

Capturing Customer Context for Cross-Channel Experiences by Cheryl Platz

Iterating Your Voice Product, by Lisa Vigar

User Research for Product Managers by Yue Wu

ProductTank Pune

ProductTank Kraków

ProductTank Cardiff

ProductTank Bangalore

ProductTank Mumbai

ProductTank Johannesburg

ProductTank Tauranga

ProductTank Bielefeld

ProductTank Auckland

ProductTank Vilnius

ProductTank Timisoara

ProductTank Stockholm

ProductTank München

ProductTank Düsseldorf

ProductTank Birmingham

ProductTank Norwich

ProductTank Heidelberg

ProductTank Malmö

ProductTank Amsterdam

ProductTank Barcelona

ProductTank Newcastle Upon Tyne

ProductTank London

ProductTank Curitiba

ProductTank Brisbane

ProductTank Perth

ProductTank Málaga

ProductTank Buenos Aires

ProductTank Tokyo

ProductTank Braunschweig

ProductTank Edinburgh

ProductTank Pittsburgh

ProductTank Dubai

ProductTank Vienna

ProductTank Bristol

ProductTank Washington

ProductTank Valencia

ProductTank Raleigh

ProductTank Brno

ProductTank Paris

ProductTank Orlando

ProductTank Montréal

ProductTank Bangkok

ProductTank San Diego

ProductTank Hong Kong

ProductTank Charlotte

ProductTank Exeter

ProductTank Manchester