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What is Product Management?
“The job of a product manager is to discover a product that is valuable, usable, and feasible,” says Marty Cagan, Founding Partner of Silicon Valley Product Group and a 30-year veteran of product management. Similarly, our own Martin Eriksson calls product management the intersection between business, user experience, and technology (only a product manager would define themselves in a Venn diagram!). Product Management is about bringing together those functions and more to build value for the customers and the business. Read on to learn more about what product management is, how the product manager job works, and what you need to do to become a top product management practitioner and build products people love. FEATURED CONTENT
Interpreting the product Venn Diagram with Matt LeMay and Martin Eriksson
Why Product Management Should not be Responsible for Project Management
20 years of product management in 25 Minutes by Dave Wascha
The Evolution of a Product Manager – Josh McWilliam
The Importance of Listening to Your Customers by David Cancel
Finding “Product-Me” Fit
Product, management, and communication by Andreas Thorsheim
Product Management Fundamentals
How to avoid screwing up technology (and how product managers can help)
Video: The Root Causes of Product Failure by Marty Cagan
Video: What games can teach us about product development
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