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Mind the Product

Customer

How behavioral economics can improve product strategy

Product Roadmap

Why most product roadmaps fail: Phil Hornby (Product Leadership Coach) – ProductTank Porto

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Join us at #mtpcon London in 2025 – mark your calendars

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Why teams often struggle with OKRs: A conversation with Jeff Gothelf

Deep dive: Crafting your product vision and mission

5 ways to invent and simplify as an AI/ML product manager

Freelance Product Coach based in Berlin. For more info: www.shaunrussell.me

Shaun Russell

Are you trying to break into Product Management?
I’ll start with the bad news. There are a huge number of motivated, intelligent people who are looking for a first step on the ladder, and very few entry-level roles to go around.
These budding product managers have many things in common. Most of them are familiar with Agile theory and terminology. They have probably read one or more of &#8220;The Lean Startup&#8221;,&#8221;Inspired&#8221;, and &#8220;Thinking Fast and Slow&#8221;. They can tell you about the products they love, and why. They attend product meetups regularly, perhaps they have even taken a course or certification.
And almost none of them have ever made their own product.
<h2>Stand out From the Crowd</h2>
Theory, curiosity, and commitment to learning are all good signs in a future product manager, but they are a baseline expectation, not a distinguishing feature. Such candidates may even be high risk for employers; the most impressive amateur theorists are likely to be all talk, no action, which is a recipe for product management disaster.
So how can you stand out and make yourself appealing to employers? My advice is simple: make your own products!
You don’t need anyone’s permission to make products. Product managers don&#8217;t have diplomas or doctorates &#8211; after all we can barely agree on a single standard of what a product manager should do.
Nonetheless, among the wide-ranging definitions of the role, there is at least one simple consensus. A good product manager will use the hand they’ve been dealt to bring a product to life. They don’t need to be protected, kept carefully at room temperature, or given unlimited resource. Faced with challenging constraints, they find a way.
You’ve never made a product before. It’s unlikely you have engineers, designers or researchers at your disposal. You probably have no budget to spend. You can hear a terrible voice in the back of your head saying:“I have no idea what I’m doing.”
So what are you waiting for? Let’s begin.
<h2>You can Code Your own Way</h2>
Whether a product manager should be able to code is a contentious debate. Nonetheless, if you’re making your own products, it’s a huge advantage to have. <a href="https://learntocodewith.me/posts/code-for-free/" target="_blank" rel="noopener">There is an ever-expanding universe of ways to learn for free</a>.
But learning to code is far from the only option.
Case in point: I made my first product with an engineer I met online. As idle teenagers, we discussed something we thought should exist: an online marketplace for independent musicians. Within months, we built the real thing, launched and iterated… before we’d even met in person!
Such meetings are part serendipity, part make-your-own-luck. You can find potential working partners at meetups, hackathons, in online communities, or among your own friends. There are plenty of hazards along the way, particularly colliding egos and wavering commitment. But then that’s what you signed up for as a product manager; these are troubles worth learning from.
And a lot can be done without any code at all. With <a href="https://blog.prototypr.io/10-best-prototyping-tools-for-ui-ux-designers-in-2018-6591ea1e2e71" target="_blank" rel="noopener">one of the many prototyping tools out there</a> you can easily test ideas first, and save yourself the trouble of building the wrong thing later on. Then there are many tools that can take you beyond a visual prototype. To name but a few examples, you can use <a href="https://zapier.com/" target="_blank" rel="noopener">Zapier</a> to trigger domino effects across different apps, gather customer data with <a href="https://www.typeform.com/" target="_blank" rel="noopener">Typeform</a>, or build your own database with <a href="https://www.google.com/sheets/about/" target="_blank" rel="noopener">Google Sheets</a>. (If you can write an Excel formula, congratulations, you’re an engineer after all!)
Your initial goal is to make something and get someone to use it. That’s the essence of a product! For the user, it doesn’t matter whether it was cobbled together from other services, coded from scratch, or required a gloriously messy manual process that kept you up until 3am to run. The objective remains the same. Create value for someone, and learn from there.
And what if your product doesn’t work out? Well, I have one last secret to share.
<h2>Failure is Compulsory</h2>
It is a fact of life that product managers fail often. The very best are no different, but they do know how to play failure to their advantage; they embrace risk over time, to develop a deeper understanding of their product. Faced with uncertainty, they dive deeper, rather than shy away.
It’s okay if your product fails.
We look for product managers who can fail and OWN their failures. Candidates that cannot tell us about past failure are either unable to take risks (bad product manager), liars (worse product manager), or are some kind of nature defying superhero (probably not within our hiring budget).
If you want to be a product manager, you need to get comfortable taking risks.
So there is no excuse: go out there and make products!

core/freeform

Product Management

It’s the Strategy, stupid – Andrew Martinez-Fonts (VP Product, Honeysales)

LLM workflows for product managers: 3 key takeaways (Niloufar Salehi, Assistant Professor at UC Berkeley) – ProductTank SF

How to survive the next phase of tech – Jonty Sharples (Product and Strategy Consultant)

Transformed: Moving to the product model by Marty Cagan

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

Product teams in flux – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Want to be a Product Manager? Just get out There and Make Products

Shaun Russell

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