post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Podcast

Why product managers are getting fired – Dave Wascha (CPTO and Advisor)

#mtpcon

The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Three unconventional ways to be a better product manager 

What product leaders can learn from mergers and acquisitions – Vincent Jong (CPO, Dealfront)

Inside Amex’s mobile app redesign – Jose Quesada at #mtpcon London 2025 (VP Product, Amex)

Breaking into product management: A practical guide for aspiring product professionals

The best resources for product managers in 2025

Helene is a product manager at Neo4j, with a specialism in mobile technology. She has a holistic appreciation of what goes into building high-performing teams who can translate problems into product solutions which improve people’s lives. She likes conversations, especially the ones that challenge the obvious. You can reach out to her on LinkedIn

Product Manager

Helene Sanchez

<div>
<p>In this <a href="https://www.mindtheproduct.com/producttank/">ProductTank</a> London talk, <a href="http://linkedin.com/in/jannabastow">Janna Bastow</a> – co-founder and CEO of <a href="https://www.prodpad.com/">ProPad</a> &#8211; shares her view on how you can define and measure your product/market fit.</p>
<p>Watch the video to see her talk in full, or have a quick read of her key insights below:</p>
<ul>
<li>How to define product/market fit</li>
<li>What you should not think about product/market fit</li>
<li>How do you get to the sweet spot?</li>
<li>How do you measure product/market fit?</li>
</ul>
<h2>How To Define Your Product/Market Fit</h2>
<p>Janna begins with an ice breaker, asking: “What even is product/market fit and how do we know we achieved it?”. The concept, she says, seems more like an illusion and she questions why it is that we struggle to measure it.</p>
<p>Some people have described that moment of knowing you&#8217;ve reached product/market fit as follows:</p>
<ul>
<li>“<span style="font-style: italic;">You’ve made something people want</span>.” <strong>Paul Graham, Y Combinator </strong></li>
<li>“<span style="font-style: italic;">Users spontaneously tell other people to use your product</span>.&#8221; <strong>Sam Abman, Y Combinator </strong></li>
</ul>
<p>However, while a lot of definitions are catchy, they’re not measurable, and if you can’t measure it you can’t improve, says Janna.</p>
<p>What defines product/market fit changes constantly, because the market changes, new technologies arise, your customers change, and those dynamic conditions bring new opportunities. Additionally, there is something controversial says Janna, &#8220;product/market fit might not exist for every product journey”.</p>
<h2>What Not To Think</h2>
<p>Janna explains that there are some important things you should know <span style="font-style: italic;">not to think</span> when it comes to product/market fit:</p>
<ol>
<li>You are not your market &#8211; don’t just talk to your colleagues, talk to your customers.</li>
<li>Your early adopters are not your market &#8211; they’re generous enthusiasts, but they’re not indicative of what your wider market actually is.</li>
<li>Purchase doesn’t mean fit &#8211; just because someone pays for your product, it doesn’t mean your product is good, or they like it and will keep paying for it.</li>
<li>Your users change &#8211;  your users’ base is made of different cohorts who have different needs, you need your product to cater to them.</li>
</ol>
<h2>How Do You Get To the (Temporary) Sweet Spot?</h2>
<p>The answer, says Janna, is in talking to people, especially those who don’t like you. Ask people what frustrates them most about using your product. Talk to them about your vision, and make your problems, assumptions and challenges visible, so that people can engage and give you feedback.</p>
<p>You also need to test as much as you can (even your pricing strategy), move fast, and change quickly &#8211; adapting your strategy to a moving target is key.</p>
<p>Finally, you should be asking tough questions such as &#8216;if this product didn’t exist today, would we still build it?&#8217;.</p>
<h2>How Do You Measure Product/Market Fit?</h2>
<p>Use a Customer Development Survey to find out how many customers would be disappointed if your product ceased to exist.</p>
<p>Segment your users, and adapt accordingly, do something with the information you’ve acquired.</p>
<h2>Key Takeaways</h2>
<p>Ultimately, product/market fit = achieving a scalable and repeatable business model.</p>
<p>Janna&#8217;s advice: don’t scale too early, don’t throw all your money at the top of the funnel. Start small, experiment, learn, iterate, and repeat.</p>
</div>

core/freeform

Product/Market Fit

Fighting product-market drift by Dave Wascha

Learnings from London: How to build a billion dollar app

Progressive product development: release products that deliver by Split

Deciding what to build after achieving product/market fit by Yuhki Yamashita

Prioritised Fireside Chat: Make better product decisions with JTBD

Changing direction whilst growing into uncertainty by Sam Reader

How to find product market fit by Harpal Singh

What is product/market fit? By Janna Bastow

Managing Products at Scale by Lindsay Rothman

Nailing Product/Market Fit by Alan Chiu

ProductTank Tokyo

ProductTank Belgrade

ProductTank Madrid

ProductTank Leeds

ProductTank Zürich

ProductTank Perth

ProductTank Chicago

ProductTank Auckland

ProductTank Richmond

ProductTank Charlotte

ProductTank Reston

ProductTank Washington

ProductTank Sofia

ProductTank Raleigh

ProductTank Ljubljana

ProductTank Kraków

ProductTank Athens

ProductTank Barcelona

ProductTank Dublin

ProductTank Montréal

ProductTank Bogotá

ProductTank Seattle

ProductTank Madison

ProductTank Singapore

ProductTank Portland

ProductTank Budapest

ProductTank Valencia

ProductTank Porto

ProductTank Austin

ProductTank Los Angeles

ProductTank Norwich

ProductTank Des Moines

ProductTank San Francisco

ProductTank Helsinki

ProductTank Edinburgh

ProductTank Reading

ProductTank Brighton

ProductTank Bucharest

ProductTank Bielefeld

ProductTank Malmö

ProductTank Canberra

ProductTank Paris

ProductTank Manchester